Advertising
Easyriders Biker Magazine Bought, Relaunched by Pepper Foster
The Chip & Pepper cofounder has a lot of plans for the 50-year-old motorcycle magazine and is on the hunt for…
Helmut Newton Exhibit Bows in Turin Contemporary Art Museum
The retrospective will run from Jan. 30 to May 3, showing 68 photos from the Seventies onward.
Young Consumers are Done With Demographics, Study Says
Fluidity, creativity, exclusivity is what young shoppers want, but classic demographic-based marketing won't…
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PopSugar Brings Back Play/Ground as Events Business Grows
The event has grown to hundreds of advertisers and is solidifying as a revenue-driver for the company.
Top Creative Trends for 2020 Point to a Pursuit of Happiness, Meaning and Opportunity
The data-led report predicts leading styles for marketing and advertising campaigns throughout the year.
EXCLUSIVE: J.Lo Stars in Versace Spring Campaign
Shot by Mert Alas and Marcus Piggott, the campaign celebrates the digital era and the new cult of self…
Prada Taps Frank Ocean, Austin Butler for Latest Men’s Campaign
The images also present the brand's logo as acronym of conceptual definitions.
Five Takeaways for Media From CES 2020
What to look out for, according to executives at this year's Consumer Electronics Show.
Digital Retailers Are Taking Their Relationship With Consumers Off-line
More and more e-commerce shops are opening up stores IRL. Here's why.
Hearst Magazines Nabs Snapchat Exec for New C-suite Business Job
Kristen O'Hara has been named senior vice president and chief business officer, overseeing U.S. advertising…
Study Finds Ad Stacks Are Costing Retailers Holiday Profits
Research from Ghostery's 2020 retail tracker tax report reveals insights into a hindered consumer experience…
Gert Boyle, Columbia Sportswear’s ‘One Tough Mother’ Gets an All-American Tribute
The life of the late chairman of the outerwear giant was recalled at a memorial service in Portland, Ore.
Five Minutes With Hero Fiennes Tiffin
The "After" lead actor and teen idol is the face of the new Salvatore Ferragamo fragrance for men, which will…
Facebook Has ‘No Plans’ to Change Political Ad Policy
It also thinks Alt-right web site Breitbart belongs in its news tab, even if it's not considered "trusted."
Brioni Taps Brad Pitt as Brand Ambassador
The Italian luxury men's wear company, controlled by Kering, consolidates its bond with Hollywood legends.