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Advertising

Brands Are Blocking Ads Appearing Next to Black Lives Matters Content, Says Vice

The Brooklyn-based media company has received some "disturbing" additions to "antiquated" ad block lists from…

The New York Times Cuts 68 Jobs

Most of the layoffs are in advertising, including staff at Fake Love, The Times' experiential marketing…

Hearst Magazines Offers Fashion, Beauty Brands Free Ads Through ‘Together’ Initiative

More than 80 brands have participated, including Chanel, Gucci, Cartier, Carolina Herrera and Unilever.

Giorgio Armani Taps Charles Leclerc for Made to-Measure Campaign

This is the first time the Formula One racer fronts a fashion ad.

Is This the End of ‘Progressive’ Brand Marketing?

Brands used to an easy, breezy time with cause marketing are finding consumers in an unforgiving mood amid…

Coronavirus Poised to Be Worse for Advertising, Media Than Last Recession

Ad spend, tied directly to the state of the global economy, in the U.S. has already dropped by $80 billion…

Coronavirus Crisis Hits Fall 2020 Advertising Campaign Productions

With most photo shoots canceled or postponed, industry experts discuss the future of brands' visual…

Kantar Consultancy Releases First COVID-19 Barometer

The study surveyed more than 25,000 consumers across 32 countries and provides brand owners with a direction…

What’s Working Now? Branding on Instagram Amid Coronavirus

Instagram's lead on fashion partnerships fills WWD in on steps brands can take to successfully pivot content.

Is COVID-19 Reshaping Consumer Content Preferences?

New research reveals insights into consumer content consumption, spending habits, and advertising preferences…

Journalists Need a New Stimulus Package, Says NewsGuild

The call for help comes in the same week that the likes of Gannett, Maven Media, and Vice Media have been…

Coronavirus Causes Dip in Podcast Listening

It seems everyone just wants the news, on TV and online, not a true crime podcast.

Facebook Creates $100M Grant Program for Corona-Affected Businesses

Tech players have been trying to step in with coronavirus relief where the government has, so far, largely…

Coronavirus Expected to Hit Global Ad Spending

Fallout from the virus is set to curb global advertising growth by many billions of dollars.

Bloomberg Campaign Operation Hires Even More Media Pros

An entity carrying out Bloomberg's presidential campaign online now includes executives from CNN, Viacom…