Advertising
The Media Carousel
A roundup of who's been hired, fired or maybe just jumped ship in medialand recently.
Dior Men’s Campaign Features Raymond Pettibon’s Work
Artistic director Kim Jones used the California punk icon's work as the backdrop for the images shot by…
Why TV Advertising Is Still Worthwhile for Small Businesses
How to get deals on TV spots and produce your ads on a budget.
NYT’s Wirecutter Looks Beyond Product Recommendations for Expansion
With a new deputy in place, editor in chief Ben Frumin has sights set on expanding Wirecutter's audience.
Pride Month Marketing: Supportive or Opportunistic?
A month for recognizing a long marginalized group has turned into a marketing bonanza, for better or worse.
What It Takes to Crack the Top 10 Amazon Resellers
Meet reCommerce, the 9th largest Amazon reseller in the U.S. WWD spoke with the cofounders to learn what it…
Google, Media Experts Deride News Media Alliance Study
NMA's ceo is now calling for Google to publicly release its news-related revenue, amid industry criticism of…
Bustle Group Sees Its Future in The Zoe Report
The digital media company is in growth mode with the post-acquisition success of the Rachel Zoe-founded site…
Start-ups: Order Clothes to Your Office, Search Engine Just for Vintage
Read about The Lobby, Gem Search and White Label. These start-ups are redesigning product discovery, so…
Zyper, the Platform That Finds Super Fans, Secures $6.5 Million in Funding
More and more companies are using real fans in lieu of influencers to push products.
Prada Taps Chinese Artist Cao Fei for Men’s Fall 2019 Campaign
Chinese pop megastar Kun is the protagonist of the campaign.
Magnum Photos Goes Modern With First Head of Brand Partnerships
The storied photo collective is looking to move into a new era of images, including video, and expanded…
Vogue Bringing on Dedicated Video Executive to Lead Expansion
Creative director Sally Singer said there's been some surprise around the medium's growth and how much…
Predicting the House of Amazon, or Amazon Ad Agency?
Is Amazon building a fashion house or advertising agency, and how are sellers diversifying to platforms such…
Brides Ending in Print, but New Owner Sees Big Opportunity in Digital
This is the second acquisition for Dotdash this year and it gives the IAC-owned company its first entrée into…