Renzo and Andrea Rosso Push OTB’s Sustainability Agenda to New Heights
Beauty’s Highest-paid CEOs
Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas
Activewear’s Next Generation of Fabric Development and Technology
Brands are combining fabric development and technology advancements to design clothes that add an array of…
Rita Ora Opens Up About ‘Dream’ Job With Adidas
Speaking exclusively to FN, Ora said, "I have every single sketch, every single thing we've made together."
<em>Behind the Hype</em>: What the Olympics Really Mean for Athletic Footwear
Few events still bring eyeballs to television screens better than the Olympics, and no one knows this more…
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<b>Adidas</b> Releases Damian Lillard “Fool’s Gold” on April Fools’ Day
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Adidas Announces <b>120 New Jobs</b> at Company HQ
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Adidas Neo Launches <em>Cloudfoam Sneakers</em> with YouTubers
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Nike Gained 2.9 Million <em>Instagram Followers</em> Last Month
Nike topped Stylophane’s list of the most “Instafamous” brands in February, gaining nearly three million…
Adidas & Snoop Dogg Drop Limited Edition Cleats
If you forgot Snoop Dogg is the director of football development for Adidas (like we did), the latest cleats…
Kanye Wests Initiates Frenzy With ‘The Life Of Pablo’ Merch Pop-Up
The rapper's impromptu retail venture drew hundreds to Wooster Street.
Nike’s NCAA March Madness Brand Sponsorships Decline for 2016
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<b>Adidas</b> Sues APL for Trademark Infringement
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Adidas to Open 3,000 New Stores in China
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Adidas Delivers <em>Comeback Performance</em> in 2015
Adidas AG announced fourth quarter and fiscal year 2015 financial results today. In the fourth quarter, the…
Adidas Shares Fall Despite Strong Quarter, Bullish Outlook
The German firm narrowed losses in Q4, and posted sales momentum ahead of a busy sporting events year.
European Stock Markets Make Small Gains
Retail and luxury stocks were on the uptick in midmorning trading on Tuesday after a slow start to the week.