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Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas
Adidas Retains Stripes After Legal Battle
EU's Court of Justice ruled today that the German brand could oppose the registration of parallel stripes…
Christine Day on Her Adidas Gig and Why Ath-leisure’s a Bad Word
The former Lululemon chief is helping Adidas reshape its women's business.
Kanye Debuts New Boosts at Yeezy <em>Season 3</em> Presentation
With all the hype and spectacle one has come to expect from Kanye West, the rapper-turned-designer officially…
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Adidas Launches <em>Subscription Service</em> for Women
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Adidas Raises Sales Guidance for 2016
The sporting-goods maker said it expects sales to grow double-digits, following better-than-expected results…
<b>Kanye West</b> Teases New Boosts; All-Black 350 Re-Release Confirmed
With just days to go until Kanye West unveils his new collection (and a new album) at Madison Square Garden…
European Stock Markets Fall in Midmorning Trading
Retail and luxury stocks mostly lose ground.
Adidas Releases a Sneaker Specifically Designed for <b>Women</b>
Who runs the world? Adidas is putting in its two cents as the brand releases a running shoe designed for…
Adidas by Kolor Men’s Fall 2016
In its third season, the Adidas by Kolor collaboration featured some happy pops of color.
Is Kanye West Dumping Adidas for Vans?
The latest buzz to hit the sneaker world this week comes via Sneakers Addict, who claim that rapper/designer…
Adidas Said to Have Terminated Multimillion-Dollar IAAF Sponsorship
The report comes amidst an unfolding doping scandal that is damaging the IAFF's reputation.
Ronnie Fieg x Adidas Originals Tubular Doom Sells Out Despite Blizzard
Jonas, the second largest snow storm in New York City’s history, couldn’t stop sneakerheads from lining up…
Kering Makes Global 100 Sustainability Index, H&M Jumps in Rankings
Luxury goods giant Kering earned a spot on Corporate Knights' latest Global 100 index, a ranking that…
Hype Police: We’re Crashing Yeezy’s Party
“What’s so great about the Yeezy shoe anyway?” That was the conversation in the Vamp office about a month ago…