Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas Originals
Adidas Taps Andrew Wiggins, Joakim Noah and Tori Bowie to Launch Athletics Division in New York
Andrew Wiggins, Joakim Noah and Tori Bowie helped Adidas launch new athletics division in New York Tuesday…
Kanye West & Adidas Debut Baby Yeezys
Finally, something the smallest sneakerheads in the family can get excited over. After months of speculation…
Adidas to Unveil Originals Store in SoHo, Open Design Studio in Brooklyn
Rappers Joey Bada$$, Kirk Knight, CJ Fly and Nyck Caution will talk about Adidas and perform Tuesday night to…
Adidas Originals Looks to the Future with Urban Outfitters Collection
Adidas Originals and Urban Outfitters have unveiled a new collaboration entitled “We the Future,” featuring…
Adidas Originals & Pharrell Williams Debut New Yellow Hu NMD
Addias Original’s wildly popular NMD silhouette is getting a new, more human touch thanks to music and…
<b>Adidas Originals</b> Makes Runway Splash with <em>White Mountaineering</em>
Designer Yosuke Aizawa debuted a two-part show during a fashion show in Paris last week, showcasing the…
<b>Adidas</b> Taps <b>Kanye West</b> to Co-Design <em>Performance Footwear</em>
Adidas and Kanye West are making it official. On Wednesday, Adidas announced the launch of Adidas + Kanye…
Vintage Kate Moss Makes Gazelles Cool, <em>Again</em>
Kate Moss and Adidas Originals never go out of style. To mark the re-launch of the Gazelle, Adidas Originals…
Stan Smith <em>Heads South</em> In New Billionaire Boys Club Pack
Adidas Original’s iconic Stan Smith is getting a tropical makeover just in time for summer. Designed in…
Adidas Originals <em>Reintroduces</em> the Gazelle
Will the Gazelle be the new superstar in Adidas Originals’ comeback? The brand is reintroducing the classic…
Adidas Originals Relaunches the Gazelle
The Nineties-era reissue follows the footsteps of the Stan Smith and Superstar.
Pharrell on Adidas Collab, Street Style and the Importance of Staying Curious
The multihyphenate artist talked about his collaboration with Adidas Originals and where he finds inspiration…
Rita Ora Opens Up About ‘Dream’ Job With Adidas
Speaking exclusively to FN, Ora said, "I have every single sketch, every single thing we've made together."
Adidas Delivers <em>Comeback Performance</em> in 2015
Adidas AG announced fourth quarter and fiscal year 2015 financial results today. In the fourth quarter, the…
Kanye Debuts New Boosts at Yeezy <em>Season 3</em> Presentation
With all the hype and spectacle one has come to expect from Kanye West, the rapper-turned-designer officially…