Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas Originals
Monkey Business: 3 Sneaker Collections for Chinese New Year
To ring in the Chinese New Year on Feb. 6, sneaker heavyweights Jordan, Adidas and Converse have unveiled…
Hype Police: We’re Crashing Yeezy’s Party
“What’s so great about the Yeezy shoe anyway?” That was the conversation in the Vamp office about a month ago…
What was the Most-Liked Sneaker Brand on Instagram in 2015?
Sneakerheads only had eyes for one brand in 2015, at least so far as Instagram likes are a measure of how…
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Adidas Originals Goes Urban With New NMD Shoe
NMD references three items from Adidas' past: the Micropacer, the Rising Star and the Boston Super, while…
Pusha T Celebrates Adidas Originals Sneaker and Unreleased Album, ‘King Push’
The rapper spoke about his second sneaker with Adidas Originals, his clothing line, Play Cloths, and his new…
Adidas and Kanye West Release Yeezy Season 1
After months of buzz and attention on social media, the Yeezy Season 1 collection, designed by rapper Kanye…
Marco de Vincenzo, Juun.J Guest Designers at Pitti Uomo
Pitti Immagine also confirmed Adidas Originals by White Mountaineering as the designer project.
Stan Smith Clean Up Nicely with Horween Leather
Adidas Originals partnered with the Chicago-based tannery, Horween Leather Company, to produce a pack of…
Stan Smith Clean Up Nicely with Horween Leather
Adidas Originals partnered with the Chicago-based tannery, Horween Leather Company, to produce a pack of…
Italia Independent Profits Dented, Revenues Gain in First Half
Retail investments and global expansion weigh on bottom line.
Europe’s Markets on the Rise
Yoox Group's shares jumped 5.9 percent on news of Natalie Massenet's departure from Net-a-porter.
Pharrell Williams and Artists Redesign the Superstar’s Shell Toe
Adidas Originals and Pharrell Williams have teamed up again, this time to reinvent the Superstar’s iconic…
Mary Katrantzou, Adidas Launch Second Capsule Collection
Designer's latest collection has a whiff of the Eighties.
Adidas Leaves Its Mark on Men’s Paris Fashion Week
With modern day fashion icons like Pharrell Williams and Kanye West sporting Adidas, the athletic giant is…
Sneakers at the End of the Rainbow: Adidas Celebrates Pride
To celebrate Pride Month, Adidas Originals is releasing a limited-edition footwear series, The Pride Pack…