Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas Originals
Adidas Rebuts Tabloid Report on Yeezy’s Chinese Factory
Britain's Daily Mirror teamed with China Labor Watch on a factory investigation.
Adidas Originals x Alexander Wang Teases Third Drop
The main collection will be available April 1 and 15.
New Yeezy Boost 350 V2 to Bow
A white, black and red version of Kanye West's Yeezy Boost 350 V2 sneakers hit Feb. 25.
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Yeezy Season 5 Fall RTW 2017
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Executive Changes at Adidas
Arthur Hoeld and Torben Schumacher have been promoted.
Adidas Originals’ Biggest Campaign of 2017, Shot by Juergen Teller
The brand's update of Nineties hit sneaker the EQT gets the spotlight.
Adidas Originals Launches Film, ‘Original is Never Finished’
Adidas Originals debuted a star-studded film titled ‘Original is Never Finished’ Wednesday, encouraging the…
XBYO Is Adidas Originals Newest Collection, Coming in January
It's a minimalist, Japanese-inspired streetwear collection.
Sneakersnstuff CEO Calls Out Adidas Over Latest Yeezy Drop
It’s Yeezy season again, but not every retailer who received a shipment of the latest Yeezy Boost drop is…
Pharrell Williams, Adidas Set ‘Human’ Project
A new apparel and sneaker line called Hu is meant to celebrate human diversity and break down color barriers.
Italia Independent, Adidas Originals Launch Eyewear Limited Edition Capsule
Available in only 500 pieces, the collection includes two pair of sunglasses infused with an Eighties feel.
Alexander Wang RTW Spring 2017
The designer unveiled his Adidas Originals collection and a stellar surf-inspired spring lineup.
O’Hare Named Global VP, Brand Communications at Adidas Originals & Core
She will provide strategic leadership for the Adidas Originals, Adidas Neo, Y-3, fashion collaborations and…
<b>Stan Smith</b> on Being an Unsuspecting Sneaker Icon
If you are one of the hundreds of shoe brands having a successful run with all-white leather sneakers, send a…
Adidas Launches Athletics With Help From Andrew Wiggins and Joakim Noah
Within the next 18 months, Adidas Athletics should comprise at least 50 percent of global apparel sales.