Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas Originals
Zalando Making a Product Push at Next Bread&&Butter in Berlin
The online giant will launch a new year-round hub for streetwear and exclusive product drops under…
Daniëlle Cathari’s Journey to Becoming Adidas Originals’ Latest Star Collaborator
With her second collection set to drop on May 5, WWD sat down with the designer to speak in-depth about her…
Adidas Releases Arkyn Sneaker With Gender Talk, Kendall Jenner Visit
Daniëlle Cathari, Camélia Jordana and Joséphine de La Baume took part in discussions at the Paris event…
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Adidas Originals, Neighborhood Team Once Again for Spring
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Dua Lipa, Playboi Carti and Nick Young Cast in Adidas Originals Campaign
It's called "Original Is Never Finished."
Adidas and Berlin Transport Authority Team on Limited-Edition Sneaker
Shoes incorporate the BVG's signature pattern plus an annual season ticket.
Original Penguin Bets on Genius, Wale to Remain Relevant With Customers
The men's wear brand has invested its advertising dollars into a multipronged deal with the music web site…
Adidas Opens Largest Originals Store Globally in Chicago With Focus on Local Community
For the opening week, the store's Statement area will have offerings from the brand's collaborations with…
WWD Law Review: The Rights to Stripe and Trump’s China Move
The changing tactics in Forever 21's battles with Gucci and Adidas, and President Trump seeks to hit back at…
Hailey Baldwin and Stormzy Front Adidas and JD Sports EQT Campaign
Baldwin's campaign was shot by Bella Newman in Los Angeles while Reto Schimd photographed Stormzy in London.
Young Thug Wears a Kimono Made of Trash Bags in Adidas Originals Campaign
The rapper channels the Vitruvian Man along with Kendall Jenner, James Harden, 21 Savage and Playboi Carti.
Report: Amazon Shoe Sales Sees Double-Digit Growth in Q1 and Q2
Many wholesale shoe brands exhibiting at FFANY this week griped about the affects Amazon is having on their…
The Second Season of Adidas Originals by Alexander Wang Is Coming
The first drop of the bike-messenger-meets-raver collection will be July 29 in New York.
Pharrell Williams’ New Adidas Original Sneakers
The Tennis Hu is Williams' first signature shoe for Adidas.