Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas Originals
Marcolin Group Appoints Fabrizio Curci CEO
Curci hails from trade show organizer Fiera Milano SpA and, before that, FCA — both publicly listed companies…
Craig Green Celebrates Adidas Originals Collaboration
The British designer has created a set of exclusive sneakers to be sold at Dover Street Market doors as well…
Adidas Unveils Unique Digital Store in London, With a Focus on Service, Speed, Digital
There are immersive fitting rooms, a Hype Wall, interactive games and a digital footwear wall that's 26 feet…
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Adidas Reports Healthy Progress for First Half of 2019
China and online sales continue to boost the German sportswear brand's income and subsidiary Reebok returns…
Bristol Studio’s Collaboration With Adidas Originals Taps Vintage Basketball
The Los Angeles design house's partnership with Adidas is a nod to Bristol Studios creative director Luke…
Adidas, Marcolin Sign Five-Year Eyewear License
The first eyewear collection is to launch in early 2020.
In Search of Influence at Coachella
As more companies elbow their way into the fest, more engineered experiences lead to the question: where does…
Adidas Originals Unveils Collaboration With Ji Won Choi
The first drop of the collection with the designer will be available from Feb. 23.
David Beckham, Pharrell Williams Cheer On Young Talent at Adidas Show
Also, actor Jonah Hill gives his take on the "scumbro" trend.
Commonwealth Gets Adidas Consortium Collaboration
This marks the first time the streetwear purveyor has a shoe with the sportswear firm.
Adidas Originals Signs Stan Smith to Lifetime Deal
They will celebrate the partnership with a sneaker named #StanSmithForever.
EXCLUSIVE: Designer Daniëlle Cathari Debuts Namesake Brand
Not even a year after her impressive fall 2018 collaboration with Adidas Originals, Amsterdam-based designer…
Kylie Jenner Revisits the Nineties for Adidas Originals Falcon Release
The makeup mogul and reality show star was on hand for the launch of the shoe's refreshed style.
Third Bread & Butter by Zalando Establishes as See-Now-Buy-Now Festival
Zalando's third edition of Bread & Butter becomes a product-driven see-now-buy-now festival.
Snoop Dogg and Photojournalist Chi Modu on Defining a Hip-Hop Era
HVW8 Los Angeles gallery partnered with Adidas Originals to present the hip-hop photojournalist's exhibit…