Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas Originals
Clipse Just Debuted a New Adidas Samba Collaboration Before ‘Let God Sort Em Out’ Release
But will the sneaker be released to the public?
Missy Elliott, Anthony Edwards, Jennie and More Front New Adidas Superstar Campaign
A film narrated by Samuel L. Jackson highlights the Superstar shoe and Firebird tracksuit.
Wales Bonner Unveiled a Handwoven Adidas Sneaker and Co-Branded Y-3 Collaboration
A closer look at what's next from the designer's game-changing Adidas partnership.
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Samuel L. Jackson Lends His Voice to New Adidas Originals Superstar Campaign
The teaser marks the latest chapter in the brand's multigenerational "The Original" campaign.
Adidas Brought Back This Thin-Soled Sneaker From the 2000s and It’s Being Compared to Miu Miu
The Adidas Ghost Sprint will be released next month in a Magic Beige style.
Adidas Just Debuted a Never-Before-Seen 2000s-Inspired Sneaker
Only 60 pairs of the exclusive debut sample were produced.
Adidas Is Putting Shoe Charms on the Classic Samba Sneaker
The on-trend lace and pearl-adorned look is expected to arrive at retail this year.
Adidas Gave This Overlooked Slim-Soled Sneaker a Premium Italian-Made Update
The Italia '60 Made in Italy is arriving at select retailers this month.
The Adidas Samba Is Getting Zipped Up by Longtime Collaborator Jeremy Scott
The new sneaker collab arrives at retail next month.
Adidas Turned the Stan Smith Into a Thin-Soled Sneaker
The classic tennis shoe gets an on-trend update.
Adidas Added a Wales Bonner-Like Silver to the Samba Sneaker and It’s Available Right Now
See the new 'Cracked Silver Metallic' style in full detail.
Adidas Is Putting Animal Prints Inside of Its Classic Sneakers
Following the success of cheetah and leopard print-covered Sambas.
This Limited-Edition Adidas Collaboration Has Been Thrashed and Warped — and It’s Actually Wearable
Raffles are open now for the Invincible x Adidas Consortium Handball Spezial 'Terrace Redefined' pack.
Adidas Just Launched a Golf Line Featuring New and Classic Sneakers
See the new Adidas Originals Golf collection here.
Adidas Relaunching Originals Golf Collection Just in Time for the Masters
The collection of apparel, footwear and accessories is intended to be a lifestyle product but will have…