Swedish sustain-tech company Circulose has landed a pretty big partner in its quest to scale after rising from the ashes of its Renewcell past. The textile recycler has joined forces with Barcelona-based global fashion chain Mango to help them shift a meaningful share of their man-made cellulosic fiber use to those made with Circulose’s proprietary material.
Circulose is a regenerated material made from 100-percent recycled textile waste. Since returning to the market last year, Circulose has been focused on commercializing its circular product.
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“We’re proud to partner with the forward-thinking brand Mango and support their high ambitions in circularity,” said Jonatan Janmark, CEO of Circulose. “Their strong commitment brings us one step closer to restarting the factory and sets a powerful example for the industry. We hope it will inspire other brands to follow their lead.”
Circulose’s commercial strategy focuses on forging close brand partnerships, introducing a new pricing model and offering expanded support services. The company developed its pricing model in collaboration with Fashion for Good and Canopy as part of a joint initiative to accelerate the shift to next-gen materials, requiring brands to license Circulose to use the fiber.
The strategy was designed to reduce price friction and spur adoption at scale, transitioning from limited capsule collections to larger-scale usage. That license includes support services for large-scale implementation, such as transition planning, supply chain orchestration and traceability.
Circulose recently forged a partnership with former Renewcell collaborator Tangshan Sanyou, a Chinese man-made cellulosic fiber manufacturer that was the first commercial producer of Circulose-based fibers under Renewcell’s purview. Tangsan Sanyou was the first major partnership since Circulose’s restructuring after it was acquired by Swedish private equity firm Altor in 2024.
Mango’s buy-in with Circulose comes at a time when the company is riding high after a 19 percent increase in EBITDA earnings and a 27 percent bump in net profit in 2024. The company recently reported that it had made significant progress toward achieving its goal of using 100 percent lower environmental impact fibers by 2030, reaching 72 percent. The Circulose partnership will help Mango make more headway in attaining that goal.
“We’re proud to be the first brand to partner in Circulose’s new phase and look forward to working closely together to advance our shared circularity goal,” said Andrés Fernández, sustainability and sourcing director at Mango. “This collaboration marks a significant step on our sustainability roadmap as we strive to exclusively use fibres with lower environmental impact by 2030 and reflects our commitment to fostering a more circular and responsible fashion ecosystem, where innovation and environmental stewardship go hand in hand.”
