Textile certification system Bluesign has introduced a new certification mark and product labeling system called Bluepass.
The label program was developed in collaboration with Bluesign’s system partner companies and guided by emerging European Union regulatory requirements to create a unified certification framework designed to address consumer-facing transparency and regulatory compliance. Bluepass will replace the firm’s existing Bluesign Product and Bluesign Approved designations.
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“At a time when sustainability claims are under increasing scrutiny, the industry needs clarity, consistency, and proof,” said Barbara Oswald, chief commercial officer at Bluesign. “Bluepass now provides our over 900 global System Partner companies a standardized way to communicate verified performance, grounded in real production processes and supported by accessible data.”
The launch comes ahead of the EU’s Empowering Consumers for the Green Transition Directive (ECGT), which bans companies from greenwashing through misleading sustainability claims and requires brands to substantiate environmental claims. The ECGT goes into effect on Sept. 27, 2026.
Bluepass was designed to meet these requirements through a standardized label structure that includes a certification mark, fixed-claim language and a QR code linking to a Bluesign-controlled verification platform. The certification mark ensures independently verified environmental claims, as required by the ECGT.
Bluepass verifies products, materials and chemical inputs that meet six criteria areas of responsibility, including environmental protection, resource productivity and social responsibility. The labeling system includes three separate certification marks designed for different stages of the value chain—consumer product for finished goods, article for intermediate materials and goods, and chemical product for chemical inputs.
Each label follows a standardized structure that can include the certification mark, a defined text claim, a QR code linked to verified data and a unique certification ID. That information includes how the product meets Bluesign criteria and how the underlying processes have been assessed. Bluesign said this ensures consistency and traceability across all applications.
“When a consumer recognizes and scans a Bluepass label, they are not just seeing a claim, they are accessing the verified information behind it,” Oswald said. “That level of transparency is becoming the expectation, not the exception.”
Bluepass will be implemented across Bluesign’s global network of more than 900 system partners, including brands, manufacturers and chemical suppliers. As adoption expands, Bluesign said Bluepass is positioned to serve as a global standard for sustainability communication aligned with current regulatory requirements and those on the horizon, such as digital product passport regulations.
“The industry is moving toward evidence-based communication,” Oswald said. “Bluepass gives brands the structure to meet that expectation with confidence, while maintaining the integrity of the data behind every claim.”
