Wrangler is enhancing the durability of its women’s riding jeans with Dyneema.
The Kontoor Brands-owned label expanded its women’s performance denim range with two high-rise riding styles built with the ultra-high-strength fiber better known for ballistic and industrial applications than barn aisles.
The jeans are Wrangler’s first styles with Dyneema. Both jeans are made from 12 oz. denim composed of 90 percent cotton, 5 percent Dyneema, 4 percent T-400 and 1 percent elastane.
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Dyneema is owned by Avient Corporation and trademarked as “15 times stronger than steel on a weight-for-weight basis,” per the specialized and sustainable material solutions provider. The polyethylene material is designed to increase tear resistance and longevity while maintaining softness and flexibility.
The fiber has been used in denim collections by Levi’s and Patagonia, and is popular with motorcycle jean brands like Saint, Spidi and Brando.
Avient acquired the DSM Protective Materials business for $1.485 billion in April 2022.
“Collaborating with Wrangler on its first denim featuring Dyneema demonstrates how high-performance materials can redefine traditional apparel categories,” said Chiharu Pidgeon, global business manager, fabrics and composites, Dyneema, Avient. “Dyneema fibers deliver exceptional strength at an incredibly low weight, allowing Wrangler to create riding denim that moves naturally with the wearer while offering durability built for real-world performance.”
Wrangler’s collection includes the High Rise Rodeo Bootcut, a style that is fitted through the seat and thigh and has a leg opening that allows the hem to stack over riding boots, and the Skylar High Rise Relaxed Riding Jean, a jean with a roomier silhouette through the seat, thigh and knee for a greater range of motion.
Deeply rooted in cowboy culture, the styles retain the official jean for the Professional Rodeo Cowboys Association (PRCA) brand’s traditional five-pocket construction and classic Western detailing. Both jeans feature a contoured waistband intended to prevent gapping in the saddle while riding.
The jeans are available now on Wrangler’s website and retail for $89.99.
