Western Denim
Benetton Revives ’70s Denim Brand Jean’s West
Jeans and Western graphics are reimagined for 2026.
Wrangler Enhances Women’s Riding Jeans with Dyneema
The fiber is better known for ballistic and industrial applications than barn aisles.
From Charli XCX’s Angels to Taylor’s Swifties: How Fandoms Are Driving Today’s Trends
Fandoms—and the celebrities behind them—are now emerging as powerful drivers of style.
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MarkWest Denim Enters the Western Market with Saddle-Tested Jeans
Self-proclaimed "horse girl" Whitney Lloyd will launch the brand this month.
Left Field NYC and Cowboy Crust Debut Persimmon-Dyed Selvedge Denim
Brooklyn staple Left Field NYC and digital creator Cowboy Crust banded together on a limited-edition…
10 Most-Read Denim Articles of 2024
The articles that captured the attention of Rivet's global audience.
Siddiqsons Modernizes Denim With Comfort Fabrics and Eco-Conscious Manufacturing
Siddiqson's Vintage-Inspired Capsule rethinks early aughts styles for the modern consumer.
Western Fashion Shines at the ACMs
Musicians stepped out in leather chaps, bolo ties and cowboy hats.
How to Capture the Western Fashion Consumer
Edited shares the must-have Western items for Fall 2024.
5 Festival Fashion Trends That Never Go Out of Style
It isn't festival season without bright colors and double-denim.
Denim Sets and Blue Jeans Trend at the CMT Music Awards
Country music stars wore tried-and-true denim to the Austin, Texas event.
Cowboy Cool: Wrangler Celebrates Heritage Amid Western Revival
Wrangler's Vivian Rivetti emphasizes Western's enduring appeal as the brand leverages its heritage and…
Wrangler Bottles the Essence of the Wild West
Wrangler teamed with Tru Western to produce two signature scents just in time for the holiday season.
Long Growth Runway Ahead for Denim, Activewear, Analysts Say
Levi Strauss, Lululemon, Kontoor's Wrangler and Lee brands and Boot Barn are positioned for growth in denim…
Pacsun and Wrangler Venture Into Resale
Two players in the denim space are taking different approaches to stepping into the piping hot resale…