Food Network host and beet farmer Molly Yeh brings her vibrant homestead style to Tractor Supply Co., the largest rural lifestyle retailer in the U.S., this fall.
The Molly Yeh x Tractor Supply women’s apparel collection offers functional apparel and colorful designs inspired by the “Girl Meets Farm” host’s life on a fifth-generation sugar beet farm in East Grand Forks, Minnesota, where she lives with her husband and two daughters.
The New York Times bestselling author of “Home Is Where The Eggs Are,” “Sweet Farm!” and “Molly on the Range” collaborated with the Tractor Supply team to develop every aspect of the clothing line, from the color choices to the fits and fabrics.
Related Stories
Denim anchors the collection, which is designed to work hard and feel lived-in. Straight leg denim overalls feature tortoise shell buttons and 5-pocket jeans have double-layer knee patches for extra durability.
The collection also includes flannel shirt jackets, scallop trim cardigans, crewneck sweaters with chicken embroidery and graphic tees with slogans like “In the Weeds” and “Whoa Nelly.” The bright greens, reds, yellows, pinks and blues are signature to Yeh’s wardrobe, bringing personality to each piece.
“The idea of creating clothing has been a dream of mine for as long as I can remember, so partnering with Tractor Supply was an easy ‘yes’,” Yeh said in a statement. “Tractor Supply has been one of my favorite places since I first moved to East Grand Forks, and they always have a great selection of durable, well-made clothing. I wanted to help fill the gap by creating a collection with personality, style and the versatility to go from the garden to a casual get-together.”
Jenn Ward, director of product development at Tractor Supply, said the retailer is thrilled to be the exclusive provider of Yeh’s first clothing line.
“Molly is as known for her celebrated recipes as she is for her vibrant, colorful personal style. We wanted to expand our women’s apparel offering with a lineup of functional pieces that didn’t sacrifice style, and it was clear from the start that Molly was the person to help us create it,” she said.
The Molly Yeh x Tractor Supply collection is available online and in Tractor Supply’s more than 2,300 stores nationwide. Additional styles will roll out through the fall, including online-only designs.
