Like Levi’s, Lee and Wrangler before it, Gap is embarking on a vintage journey.
The retailer launched Tuesday a limited drop of vintage Gap pieces curated by Sean Wotherspoon, a vintage collector, designer and a founder of the NFT digital fashion brand, MNTGE. Items available online sold out shortly after the launch, including striped denim overalls, jean jackets, relaxed cut shorts and logo ringer tees.
Wotherspoon handpicked and sourced the spring and summer assortment from around the world.
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“As a renowned vintage collector and lifelong Gap fan—his mother worked at a Gap store in the ’90s and he was dressed head to toe in the brand as a kid—Sean holds the Gap Vintage collection near and dear to his heart and looks forward to bringing high quality pieces back to fans of the iconic American heritage brand worldwide,” Gap stated.
The drop spanned adult sizes XS-XL and retailed for $55-$90. The collection was available on Gap’s website and at its store located at The Grove in Los Angeles. Gap said more collaborations with Wotherspoon will be announced throughout the year.
Wotherspoon has been linked to several notable physical and digital vintage drops recently.
In April, Wotherspoon’s MNTGE brand partnered with Levi’s for the MNTGE Fruits and Veggies collection. The line included a mix of Levi’s denim styles embedded with NFC chips to deliver a one-of-a-kind numbered, collectible denim art token to the owner’s digital wallet.
The collection also included a pair of one-of-one Levi’s 505 jeans embroidered in Los Angeles in an all-over fruit and vegetable pattern designed by Wotherspoon.
In March, MNTGE dropped the MNTGE x Sean Wotherspoon collection, a custom token-gated experience that allowed users to unlock trunks to reveal one of four digital vintage garments that also exist in the physical world. A ’70s jean, a distressed denim jacket and a granny sweater were among the pieces curated by Wotherspoon.
Brands and retailers are approaching vintage resale in various ways.
Levi’s launched Levi’s SecondHand in 2020, a buyback program operated by Trove, which handles cleaning, inventory processing and fulfillment. Kontoor Brands-owned Lee and Wrangler have released small drops of vintage garments sourced by their teams as well.
