Here’s a quick roundup of the latest news from leading denim brands.
Wrangler
Hats off to Wrangler. The Kontoor Brand-owned denim brand entered into a multi-year licensing agreement with CAPX to launch a new line of headwear.
The collection will feature distinctive Wrangler details like the iconic ‘W’ stitching, copper hardware and leather patches sourced from the same suppliers used for Wrangler denim.
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Additionally, each hat will have a model number printed inside the lining. This number refers to one of over 45 shapes developed by CAPX and serves as the foundation of their standardized fit system used across brands and industries. The numbers are intended to help consumers remember their favorite shapes.
“Headwear is an essential part of the Wrangler consumer’s lifestyle,” said Steve Armus, VP of licensing and collaborations at Wrangler. “We see tremendous opportunity in headwear to reach a broader audience in meaningful new ways, and CAPX is the ideal partner to help us do that.”
The collection will debut this month.
Diesel
Diesel and Seoul-based streetwear label Thug Club are trading house codes.
This week, the brands unveiled a collaboration defined by a subversive aesthetic. Oversized silhouettes, silver hardware, winding raw seams and distressed DIY details are used throughout.
The eight-piece collection includes two hoodies, a T-shirt, a denim jacket, a mesh zip up, and two pairs of jeans. Treatments range from rugged faded washes to takes on camouflage. Asymmetrical seams and oversized applications of the Diesel and Thug Club logos underscore the collection’s streetwear theme. The collection also features a new blended logo designed for the capsule.
The collaboration is available globally on Diesel.com and at select Diesel stores in Asia.
True Religion
True Religion has partnered with beauty mogul, style influencer and creator Ari Fletcher for its “Baddie in the City” campaign.
Set against a cityscape, Fletcher wears the brand’s latest denim, baby tees, oversized bombers and statement accessories in the campaign. Key denim pieces include the dark wash Bailey Super QT Barrell jean, the Bobby Zipper Big T Baggy jean, the Rope Stitch Big T Ultra Flare jean and a denim miniskirt.
The collection also offers crystal-embellished tanks, tees and matching velour shrunken hoodies and bootcut sweatpants.
“Ari’s style is not about following trends but about shaping and redefining them, which is exactly the spirit we wanted to capture in this collection,” said Tina Blake, True Religion’s creative director and senior VP of design, merchandising and brand image. “From statement bombers to baggy denim, every piece is specifically designed to carry that same confidence into the streets.”
True Religion will amplify the campaign across Instagram, TikTok, YouTube and Snapchat.
