Ksubi has a new idea for the low-rise jean.
On Tuesday, the Australian denim streetwear brand launched Ksuper, its most exaggerated women’s fit to date.
The Ksuper is the baggiest jean in Ksubi’s women’s denim lineup. Launching in six new washes—including two stonewashed mid-blues, washed black, white, mud-wash cargo and leopard print, each pair has a super low rise and is finished with pin-tucks down the leg. The 100 percent cotton ripstop and denim bottoms also feature Ksubi’s signature lived-in aesthetic. The jeans retail for $220-$280.
Related Stories
Ksubi teamed with stylist and designer Veneda Carter for a campaign for the new fit. Shot by photographer Richie Davis, Ksubi said Carter “embodies Ksuper’s attitude, blending her avant-garde edge with Ksubi’s rebellious DNA.” The campaign was styled by Carter with pieces from Ksubi’s seasonal men’s and women’s collections.
“Having Veneda front and style our Ksuper campaign is a monumental global moment for Ksubi women’s wear,” said Pip Edwards, Ksubi creative director. “Veneda brings to life the Ksubi spirit of being authentic—her fashion authority, credibility, unique unapologetic style makes her a powerful fashion force.”
The Ksuper is available now at Ksubi’s flagship stores in New York, Los Angeles, Miami, Chicago, London, Sydney, and Melbourne as well as Saks Fifth Avenue, Ssense, Kith and select retailers.
The drop follows recent launches from Ksubi including a collection of men’s selvedge jeans and a women’s collection made in collaboration with Australian influencer and entrepreneur Elle Ferguson.
