GapStudio has a solution for wearing denim in the summer.
On Friday, GapStudio will release a collection of women’s draped denim featuring lyocell fabrics with a liquid-soft hand feel and lightness for warm-weather months. The fabrics have a sun-faded finish that brings a lived-in look while classic denim design details like undone hems reveal tonal contrast and add character.
GapStudio captures the laid-back spirit of summer in its latest collection. The drapey fabric is applied to trendy denim fits including mid-rise baggy jeans, a denim romper accented with western shell snaps and a drawstring waist, a shirt dress and a cropped shirt.
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A high-waisted denim trouser stands out as a key style that supports GapStudio’s focus on sculptural silhouettes and elevated basics.
Optimizing denim for hot weather is becoming increasingly important to fabric mills and denim brands. This year, Levi’s launched a robust line of linen blends. 7 For All Mankind focused on using fabrics that provide both structure and airflow.
The GapStudio collection also uses timeless summer fabrics like chambray and voile to deliver breezy constructions and options for layering. Those styles span off-the-shoulder tops to dresses, including Gap’s take on a kaftan called a “Gaptan.”
“It’s about the sensation of that first walk along the ocean in jeans. We wanted fabrics that are soft, light, breezy—capturing the feeling of summer, while honoring the heritage of Gap,” said Zac Posen, EVP and creative director of Gap Inc.
GapStudio’s summer drop retails for $54-$148 and will be available at seven Gap stores in the U.S., online at gap.com and in international markets.
The retailer tapped model Lila Moss for a campaign to support the launch.
GapStudio debuted in April as a new segment that represents Gap’s “highest expression of the iconic American brand in terms of style, craftsmanship and quality.” The division is led by Posen and designed at Gap’s New York HQ.
Previous GapStudio drops focused on coated denim moto jackets, denim blazers and trench coats and nautical-inspired silhouettes for denim skorts and jeans.
