Tech Tactics is Sourcing Journal’s series with brands and technology companies to discuss their latest innovations.
Tommy Bahama is setting sail on an omnichannel upgrade journey.
Last week, the beach and home lifestyle retailer announced a partnership with Aptos, a unified commerce solutions provider, to roll out a new point-of-sale (POS) platform across 160 stores. The system, called Aptos One, is designed to strengthen omnichannel sales and fulfillment capabilities while streamlining store operations.
Related Stories
“With Aptos One being utilized at pop-up shops [and permanent stores], transactions and data will flow through to our enterprise systems in real time, which isn’t always the case today,” said David Liu Jr., product manager, retail systems and payment technology at Tommy Bahama. “We can scale our pop-up activities in a meaningful way, paving the way for boosted revenue streams and the ability to introduce Tommy Bahama to more people who want to ‘Live the Island Life.’”
For Tommy Bahama, one of the key advantages of implementing Aptos One is the ability to create a single source of truth for data. According to Aptos, this information spans customers, inventory, orders and transactions, and it can also play roles in omnichannel selling and fulfillment options, like buy online, pick up in store (BOPIS).
“With just a few clicks, you can make changes across the entire store network or specific stores, giving us the ability to react very quickly while reducing cost and complexity,” Liu said.
Tommy Bahama isn’t the only retailer tapping into Aptos One’s capabilities.
According to Jerry Smith, former regional director of stores for The North Face, the brand implemented Aptos One in 2022 to facilitate an omnichannel experience and strengthen shopper relationships with the brand.
“When a [customer] walks in, [we want them] to develop a relationship with our brand, and we can see that relationship through improved conversions, average dollar sale (ADS) and units per transaction (UPT),” Smith said in a case study. “We’ve really been able to see that in all our reporting thanks to Aptos.”
