Polartec’s signature fleece is now available in more than one million new prints and designs.
The Milliken & Co. brand has partnered with Durham, N.C.-based on-demand fabric printing marketplace Spoonflower to bring new options to buyers of its synthetic fleece fabric.
Spoonflower is now the only provider for custom-printed Polartec fleece, offering the site’s creative community members an opportunity to fully customize their textile projects. Consumers can upload their own designs or select from the catalog of more than one million patterns and motifs to have them printed on a single side of Polartec high-loft fleece using water-based ink. Digital printing rates start at $34 per yard. Spoonflower’s machinery can accommodate fleece fabric up to 56 inches wide.
Related Stories
“Our mission is to provide premium, innovative fabric solutions, and by partnering with Spoonflower, we are taking a significant step forward in empowering creative entrepreneurs to bring their ideas to life at any scale,” Polartec global director of product marketing Karen Beattie said. Polartec’s quick-drying polyester fleece is a popular choice for products including outerwear, gloves, scarves and blankets. It is characterized by a soft texture and slight stretch, with a high resistance to pilling.
Spoonflower caters to consumers and small businesses producing limited-edition product runs, with no minimum purchase order requirements. It uses a streamlined automated printing process to accommodate quick turns.
Sarah Ward, senior vice president of marketing for Spoonflower, said the company sources designs from independent global artists. “We are excited to match up customers with relevant design results across an immense spectrum of search results,” she said, noting that purchases support the creatives. “Creating a closely knit relationship between the global leader in print-on-demand technology and the leader in modern synthetic fleece is a winning combination with endless possibilities for DTC and B2B alike.”
