Milliken & Company is investing in the future.
The Spartanburg, S.C.-based textile and chemical company recently launched a new enterprise-grade customer relationship management (CRM) platform that consolidated seven legacy systems into a single source of truth. The Polartec owner leveraged the expertise of Salesforce and Salesforce partner eVerge Group to develop the platform it’s calling Spark, which is already used by 1,200 company employees.
“Milliken’s Spark platform, built on Salesforce technology, represents our company’s largest agile implementation to date, and my sincerest congratulations go to this team for making it happen,” said David Smart, chief financial officer and chief information officer for Milliken, which recently invested millions to expand operation in its home state. “With their efforts, Milliken is future ready with a CRM solution that combines automation and best-in-class technology to serve our entire organization.”
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The project saw more than 100 Milliken employees work with eVerge Group to engineer the Spark platform. eVerge worked alongside Milliken staff in the United States, the UK and India to complete the first fully remote, enterprise-wide implementation with Salesforce as the backbone of the platform, which integrates with SAP as well as more than 30 other systems.
“eVerge Group was excited to partner with Milliken on the Spark project,” Mayank Srivastava, vice president of architecture and solutions for eVerge Group, said. “Our team specializes in advanced, technology-driven solutions, complementing the Milliken implementation team throughout the project timeline. Together, we were able to bring a strong, data-driven platform to the table to enable future success for Milliken.”
Danna Vetter, Milliken’s chief marketing officer, said the company is “confident that Spark is the solution that will support the Milliken customer experience for years to come.
“It’s one more way we will impact our customer experience to drive meaningful growth,” Vetter added.
