Mango is taking another tango with Software-as-a-Service (SaaS) provider TextileGenesis following a fruitful pilot run in 2023.
The Lectra-owned company will trace the Spanish retailer’s natural and animal fibers—including leather—as well as synthetic and manmade cellulosic fibers, with Mango leveraging the Bengaluru-headquartered firm’s six-dimensional (6-D) technological offering and distinctive, “fiber-forward” approach to meet its traceable and transparent supply chain goals.
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And those goals are, presumably, rooted in the necessity of supply chain transparency now, TextileGenesis founder Amit Gautam shared, given there’s “never been a more pressing” need; one “driven by a surge in regulations and heightened consumer expectations” for sustainable products made with ethical practices.
“Achieving such transparency presents a significant challenge for brands such as Mango, given the complexity of their global supply chains. Ensuring accurate traceability requires an advanced solution capable of providing detailed insights and verifiable data throughout every stage of production,” said Gautam, also CEO of the Dutch platform.
The initial 2023 trial tested the platform’s prowess, which reportedly saw the retailer reach internal milestones demonstrating impact at scale. Ultimately, the alliance advances Mango’s efforts to increase value chain transparency and helps position the company to meet tightening regulatory demands and shifting consumer expectations.
Since the beginning, Mango has reportedly traced more than 6,000 tons of sustainable fibers and more than 40 million finished product units across its value chain, à la the digital traceability solution provider. In tandem, the Barcelona brand engaged 1,000-plus supply chain actors (across 23 countries) on the platform to “create visibility well beyond certified fibers,” now spanning their conventional counterparts, as well as leather and footwear.
Some context: TextileGenesis’s blockchain-enabled platform offers an end-to-end digital chain of custody for materials, from fiber to consumer. Its Fibercoin tool effectively creates a digital twin of a given asset—be it fibers, fabrics, garments—that can be tracked through the value chain, while its nascent fiber-to-retail module lets suppliers upload forensic traceability certificates into digital modules—as evidenced by its October collab with Swiss technologist Haelixa.
Within that 6-D digital toolbox, Mango adopted a comprehensive suite from TextileGenesis’s digital platform—opting for solutions designed to deliver reliable and secure full-digital mapping—to guarantee authenticity and origin with a high degree of precision.
The aforementioned fiber-to-retail feature covers Mango’s sustainably certified fibers. In contrast, the “product-backward” Supply Chain Discovery (SCD) feature covers conventional fibers. Essentially, the former uses digital tokens to trace sustainable materials, from source to sale. The latter traces conventional materials backward, from the finished product to their suppliers.
