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eBay Wants More Secondhand Catwalks for More Live Shopping

Is a circle endless? Considering eBay is showing secondhand fashion on the runway for the second year, the e-marketplace might say so. Backed by a slew of new designers with some collaborating fashion councils in tow, eBay isn’t hedging bets in its work to “redefine what belongs.”

Back for a second season, Endless Runway expands with newcomers British brand Erdem and French-American label Altuzarra, as well as New York’s Kallmeyer and London’s Ahluwalia, with an open invitation extended to designers worldwide.

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In collaboration with the Circular Fashion Federation (FMC), the Council of Fashion Designers of America (CFDA) and the British Fashion Council (BFC), the circular initiative works to “reinforce the place of pre-loved fashion on the runways,” eBay said in a statement.  

“eBay is where vintage finds, pre-loved pieces and emerging designer fashion converge,” Alexis Hoopes, vice president of global fashion at eBay, said. “Offering the most dynamic selection for the most diverse fashion marketplace.”

It tracks. The global resale market hit $205 billion in 2024—a 17.6 percent annual gain and fourth consecutive year of double-digit growth, per GlobalData data. The research firm forecasted a CAGR of 11.4 percent through 2028, driven by secondhand shopping’s mounting relevance. In May 2023, ThredUp projected the global market would surpass $350 billion by 2027, potentially concerning a Global Market Insights study that predicted textile recycling would surpass $8.5 billion by 2033.

On eBay alone, nearly 40 percent of all clothing, shoes, and accessories sold in 2024 were secondhand. Representing over 190 markets, the California company’s user base reportedly searched for “vintage” more than 1,200 times a minute. Unclear how impressive that is, given the marketplace presently has 2.3 million active listings. Holistically, Red Stag Fulfillment estimated the platform could see as many as 5 million fresh sales or auctions posted every 24 hours.

That also tracks, given eBay enabled $75 billion of gross merchandising volume in 2024.

Endless Runway’s participating designers will incorporate earlier pieces into their Spring/Summer 2026 collections. Erdem will reportedly reimagine an archival look within a circular fashion format, according to founder and creative director Erdem Moralioglu, offering “a unique opportunity to explore continuation of a narrative, design and sustainability.”

Regardless of where—or when—the secondhand incorporations are from, the looks should “boldly deliver” on the “power of pre-loved” and circularity on “fashion’s biggest stage,” per the platform. “With eBay Endless Runway, we’re continuing to prove that pre-loved fashion is leading the global conversation around circularity,” said Hoopes.

As with the first endless runway, eBay will stage its own secondhand shows—shoppable in real-time via eBay Live—with streams from New York Fashion Week and London Fashion Week, helmed by internal stylists Brie Welch and Amy Bannerman. Last August, CFDA chief executive Steven Kolb praised eBay’s efforts to coalesce vintage, archival and coveted selections for NYFW.

“EBay Pre-Loved Fashion Week and its Endless Runway live show connects the past, present and future,” Kolb said of the inaugural effort, “and delivers a powerful reminder that the future of fashion is circular.”

The eBay Endless Runway shows are slated for Sept. 10 in New York and Sept. 18 in London.