New York is all Depop for the summer. Or June, at least. The resale platform is taking to the streets to celebrate circularity, community and collaboration in the city that never sleeps.
“[W] e’re making circular fashion more visible, accessible and engaging for New Yorkers through a mix of media, IRL experiences and digital shopping,” Peter Semple, Depop’s new interim CEO, said in a statement. “We’ll be showing up where culture, communities, creativity and commerce intersect.”
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Semple has served as Depop’s chief marketing officer since onboarding in 2019. He assumed leadership on May 5 after internal executive Kruti Patel Goyal returned to Etsy.
“Through these moments and with the great secondhand fashion on Depop. We’re excited to celebrate and contribute to the many kinds of style and self-expression that have their home in New York,” he said.
A double header opens Depop’s month-long takeover, starting June 7.
The marketplace is partnering with the Brooklyn Museum and its enduring (previously paused) First Saturday series. As the sole sponsor, Depop is spotlighting three standout sellers for a night that could set the tone for the season as a summer of synergy.
Alternatively, Depop is teaming with Brooklyn Stroll Club for an eco-friendly family event at Rivian Williamsburg. Millennial dads are invited to swap outgrown kids’ clothes, connect with other parents and learn about waste reduction.
The following Saturday, Depop is hosting a block party to turn city streets into a marketplace and creative playground. Local sellers, DJs, food trucks, and interactive pop-ups round out the festivities, inviting attendees to “celebrate secondhand fashion, NYC style.”
Depop’s collaborative closet partnership with Cosmopolitan magazine will make its digital debut on June 17. Editor-in-chief Willa Bennett will host the partnership’s IRL shopping experience in Manhattan on June 21.
