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It’s not every day that two legendary brands, defined by their craftsmanship, American spirit, and legacy, join forces on a shoppable collaboration. That day has come, though, what with Filson x Wrangler‘s new, 10-piece capsule made for all the cowboys and cowboys-at-heart.
Coming at the peak of culture’s obsession with all things Americana (we have Beyoncé’s “Cowboy Carter” tour to partially thank for that), Filson — a 128-year-old outfitter that started off by dressing prospectors during the Alaska Gold Rush — and Wrangler, whose jeans and other Western-coded wear have been heartily endorsed by everyone from professional rodeo cowboys to everyday customers, came out with products that are as durable and functional as they are aesthetically timeless.
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The fabrics here have been rigorously field-tested, meaning they’ll not only add grit to your overall ensembles this season but also stand up to whatever weathers — be it rain, barn-raising wind, or hail — that come your way. Of particular note is the Wild Adventure Shirt (what the brands call “ranch meets forest”), whose midweight denim is overlaid with water-, abrasion-, and tear-resistant waxed canvas on the shoulders and forearms. Touches of style are provided via special Wrangler embroidery (peep that “W” stitching on the front pockets) and antique bronze snaps. Whether you wear it on a ranch during your next trip to Colorado or for “casual Friday” at your urban nine-to-five, signaling to your coworkers that you’d rather be on horseback, know that calling this piece “heirloom-quality” wouldn’t be a stretch at all, no matter how overused the term is.
Filson x Wrangler Wild Adventure Shirt
Price upon publish date of this article: $179.99
For those stocking up on outerwear that will keep you warm during even the most extreme temperatures, there’s the Packer Coat for the taking — a style from Filson’s archive that’s now been done up in Wrangler’s legendary, beloved denim. Its fit is “relaxed for ease of motion with room for layering,” per the product description, and you’ll be getting superior insulation here based on a 100-percent wool lining, plus a shawl collar made of sheepskin shearling that extends to the ears. Because Filson and Wrangler realize you’re a man with a lot to carry, they’ve equipped the coat with four front cargo pockets capable of holding everything from a Swiss Army knife to your iPhone 17.
Filson x Wrangler Packer Coat
Price upon publish date of this article: $749.99
Want to look coordinated as can be? The Wild Adventure Jeans should be a no-brainer addition to cart. They’re another denim release that’s been reinforced with double layers of waxed canvas and a gusseted crotch — so that all of your motions remain fluid and effortless. You have the option of indigo or black denim here, because the collaborators in question have always prized freedom.
Filson x Wrangler Wild Adventure Jeans
Price upon publish date of this article: $244.99
“We are proud to create pieces that honor the legacy of both Wrangler and Filson while inspiring a new generation of adventurers,” Vivian Rivetti, vice president of global design at Wrangler, said in a press release.
So go on and get out there. With Filson x Wrangler’s latest, the vast frontier has nothing on you.
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Filson x Wrangler Denim Work Jacket
Price upon publish date of this article: $269.99
Filson x Wrangler Adventure Jacket
Price upon publish date of this article: $474.99
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Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on new fashion releases and collaborations worth readers’ time and money.