New to the global market, Kuho is already well-established in its native Korea, where it has 66 stores and a $90 million business. As part of Samsung C&T Fashion Group, the contemporary collection showed in New York for the first time, hoping to gain international distribution. Head designer Hyunjung Kim conveyed the label’s message with a concision that’s almost unheard of on this side of the world. The lineup’s 10 looks captured a light circus theme within sporty, minimalist silhouettes that felt in tune with the contemporary market, while fabrics — all produced in Korea — fell on the high end. There were layered, colorfully striped ribbed knits; a graphic, black-and-white optical dot print on a shirt, and midi skirt, and a striped cotton cropped cape over a long striped shirt and wide-leg pants. “The concept is circus and balance,” said Kim. “You’ll see inspiration from tents, clowns and balloons, but it’s not screaming ‘circus.’”