It’s a crossroads all cool denim labels face: Evolve beyond jeans or risk irrelevance. After several seasons as “It” in the denim market, cofounders Jens Grede and Erik Torstensson were intent on being “a sportswear collection with its heart in denim for fall,” said Grede. They took the path of least resistance: classic Seventies cinematic style, evidenced by slinky Henleys, a belted shirtdress, boyish sweaters and, the most ambitious pieces, suede bell-bottoms and a suede wrap trench. It all served to elevate the denim — flared fits and a neat midi pencil skirt — which will remain the label’s bread and butter.
Collection Gallery
28 Photos