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Nicole Scherzinger and Knix have teamed up for the brand’s “Better Than Ever” campaign, featuring the Grammy Award-nominated singer and actress, which spotlights the new Active collection. Knix’s Active collection is available on Thursday on the brand’s official website and in all retail locations.
“This campaign is very meaningful to me, and working with Knix feels especially aligned,” Scherzinger said in a statement. “I have never felt stronger physically, mentally or spiritually, and I know I’m just getting started.”
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The Tony Award-winning “Sunset Blvd.” star is “proud to partner with Knix to celebrate this universal idea of strength and to showcase the latest collection — as someone who lives in activewear, this is some of the best product I have ever tried.”
The Active collection from Knix features an assortment of activewear pieces in trendy colorways. The HiTouch leggings, strappy bras and work out tops with mesh detailing feature throughout the collection, curating a sleek and clean aesthetic for the gym or everyday.
“With this collaboration, we set out to create a collection that meets women exactly where they are — strong, dynamic and constantly moving,” Joanna Griffiths, founder and president of Knix, said in a statement.
“Every piece is built for comfort, performance and versatility. Having Nicole bring her energy to this campaign as she reaches new heights in her career is the perfect reflection of what this collection is all about — feeling better than ever, no matter your phase in life.”
Standout elements of the collection include the CloudCut pieces designed with as versatile transitional apparel, merging minimalist style with performance comfort. Oversize and cropped hoodies with coordinating joggers, along with stylish jackets and bombers and high-rise-training shorts also feature, ranging in sizes XS to 4XL.
Knix’s “Better Than Ever” campaign debuts following the launch of the brand’s “You’re Good” campaign starring Kristen Bell and highlighting leakproof underwear.
Shop Nicole Scherzinger for Knix
Knix CloudCut Studio Jogger
Price upon publish date of this article: $95
Knix Studio Cutout Bra Top
Price upon publish date of this article: $65
Knix Studio Ribbed Bra Top
Price upon publish date of this article: $65
Knix HiTouch High Rise Legging
Price upon publish date of this article: $88