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Kim Kardashian is foreshadowing a sizzling summer. The socialite is the star of Skims Swim’s newest campaign, composed of a series of photos shot in the Bahamas by Playboy photographer Ana Dias. This comes in conjunction with the brand’s installation of a 60-foot-long balloon in Times Square, featuring Kardashian wearing fresh Skims Swim pieces (the Signature Swim Triangle Bikini Top and cheeky Signature Swim Tanga Bikini Bottom, to be exact).
The very bikinis, cover-ups, and beach-ready accessories from Skims Swim’s summer 2025 collection that Kardashian models in the shots are all officially available to shop today. The new arrivals are very much in line with Skims’ emphasis on high-quality materials and alluring styles. Top selections include the Signature Swim Plunge Bikini Top in three new, limited-edition colorways (leopard and tiger prints, tapping into this year’s animal print trend, as well as a universally flattering teal shade); Signature Swim Dipped Tie Bikini Bottom in the same color variations; one-piece swimsuits in both sporty and more laid-back iterations; and multiple cover-up options crafted out of soft, towel-like cotton terry fabric, like the Terry Cover Ups Tie Sarong.
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For those seeking the ultimate matching moment, Skims is also now selling actual towels, which you can grab in the aforementioned tiger print or teal. Want to take your Skims obsession one step further? Snag the new Terry Cover Ups Mini Duffle Bag for hauling all your go-to beach essentials without sacrificing an ounce of style.
Skims Signature Swim Towel
Price upon publish date of this article: $58
Skims Terry Cover Ups Mini Duffle Bag
Price upon publish date of this article: $38
“I absolutely love how this collection has something for everyone — whether you’re on vacation or at the beach, it’s all about feeling confident and amazing in what you wear,” Kardashian said in a statement.
The collection is described as “your passport to a sexy getaway wardrobe that exudes confidence and effortless style,” according to the brand. In addition to being sold at skims.com, it can also be purchased in-store.
Kardashian has modeled for Skims many times before. She starred in the brand’s 2024 campaign by Nick Knight, who photographed Kardashian in various sultry poses. In 2023, the TV star posed for Steven Klein in rubberized and faux leather swimwear looks.
Last Sunday, Kardashian attended the 2025 Vanity Fair Oscars party wearing a backless bridal gown from Balenciaga’s spring 2025 couture collection. She was assisted by her longtime stylist, Dani Levi.
Skims recently announced a partnership with Nike. The sports giant is partnering with the Kardashian-founded brand to create NikeSkims. The first product from the partnership is expected to be released online and in select stores this spring in the U.S. A global expansion is scheduled for 2026.
Shop the New Skims Swim Arrivals
Skims Signature Swim Fixed Triangle Bikini Top
Price upon publish date of this article: $44
Skims Signature Swim Thong Bikini Bottom
Price upon publish date of this article: $40
Skims Cotton Cover Ups Plunge Twist Top
Price upon publish date of this article: $58
Skims Signature Swim Underwire One Piece
Price upon publish date of this article: $110
Skims Signature Swim Zip Front One Piece
Price upon publish date of this article: $96
Skims Terry Cover Ups Zip Up Hoodie
Price upon publish date of this article: $78
Skims Signature Swim Halter Bikini Top
Price upon publish date of this article: $44
Skims Signature Swim String Bikini Bottom
Price upon publish date of this article: $42