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Kendra Scott is taking game-day inspiration from the Texas NFL team, the Dallas Cowboys, for her latest collection of jewelry pieces. The capsule is available now on Kendra Scott’s official website.
The Dallas Cowboys-inspired collection features earrings, bracelets and necklaces in shades of blue, ideal for team spirit in and out of the stadium. Modeled by the Dallas Cowboy Cheerleaders, also known as “America’s Sweethearts,” the delicate jewelry pieces blend team spirit with versatility.
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“We’ve been proud partners of the Dallas Cowboys since 2019, and bringing this collection to life has been a dream come true,” said Kendra Scott, founder and chief executive officer of her namesake brand. “Every detail, from the iconic star to the cowboy boot pendant, was thoughtfully designed to celebrate the spirit of Cowboys fans everywhere. We can’t wait to see how fans style these pieces all season long.”
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Pieces in the collection include star-studded statement earrings, a cowboy boot pendant, and a bold sierra star crystal strand bracelet. Prices for the collection range from $65 to $98. The tiny cowboy boot pendant necklace retails for $500.
Scott founded her namesake brand in 2002 with $500 in seed money. By 2023, sales totaled about $500 million, per WWD’s previous reporting. In 2024, the brand added a lab-grown diamond collection to its ranks.
Over the course of the last several years, Scott’s grown her platform with unique partnerships and collaborations. In 2024, the designer collaborated with country music singer Lainey Wilson on the Whirlwind Collection, inspired by the singer’s 2024 studio album “Whirlwind.”
Scott is the latest designer to take inspiration from the NFL. On July 24, Off Season by Kristin Juszczyk and Emma Grede debuted the brand’s NFL-inspired ready-to-wear collection, featuring trendy apparel with San Francisco 49ers, Buffalo Bills, Detroit Lions, Green Bay Packers, Kansas City Chiefs and Philadelphia Eagles teams featured throughout.
Scott’s Dallas Cowboys collection comes after the designer signed an eyewear license with Marchon Eyewear Inc. for sunglasses and optical styles in January 2025. “As we continue to expand into the lifestyle category, we’re excited to partner with Marchon Eyewear to launch the Kendra Scott eyewear collection,” said Tom Nolan, chief executive officer of Kendra Scott. “With their expertise in quality and an established distribution network, Marchon is the perfect partner as we venture into this new space.”
Shop the Collection’s Top Picks
Kendra Scott Tiny Cowboy Boot 14k White Gold Pendant Necklace
Price upon publish date of this article: $500
Kendra Scott Sierra Silver Star Crystal Delicate Chain Bracelet
Price upon publish date of this article: $75