Victoria’s Secret released its 2025 Valentine’s Day campaign featuring Mayowa Nicholas, Grace Elizabeth, Taylor Hill and Devyn Garcia. Inspired by the romantic holiday, the models posed against pink and red backdrops, wearing pieces from the brand’s Valentine’s Day gift guide.
Some of the pieces shown in the campaign include the Peony & Lipstick Heart pajama set and the Rose Lace-Trim bralette and midi skirt set. The gift guide, now available at victoriassecret.com, also features lacy lingerie, lotions, accessories and sporty outfits. Prices vary from $10.50 to $138.
Victoria’s Secret has a long-standing tradition of celebrating Valentine’s Day through various marketing and product strategies. The brand has historically viewed Valentine’s Day as a critical sales period, with the holiday playing a significant role in its marketing approach. In the 1990s, the Victoria’s Secret Fashion Show was timed to coincide with Valentine’s Day.
Here, take a look at Victoria’s Secret’s 2025 campaign.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Taylor Hill for Victoria’s Secret
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Taylor Hill for Victoria’s Secret
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Taylor Hill for Victoria’s Secret
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Taylor Hill for Victoria’s Secret
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Taylor Hill for Victoria’s Secret
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Taylor Hill for Victoria’s Secret
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Taylor Hill for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Taylor Hill for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Taylor Hill for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Taylor Hill for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Taylor Hill for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Taylor Hill for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Taylor Hill for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Taylor Hill for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Taylor Hill for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Taylor Hill for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Taylor Hill for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Taylor Hill for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Taylor Hill for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Mayowa Nicholas for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Mayowa Nicholas for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Mayowa Nicholas for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Mayowa Nicholas for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Mayowa Nicholas for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Mayowa Nicholas for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Mayowa Nicholas for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Mayowa Nicholas for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Mayowa Nicholas for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Mayowa Nicholas for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Mayowa Nicholas for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Mayowa Nicholas for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Mayowa Nicholas for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Mayowa Nicholas for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Mayowa Nicholas for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Taylor Hill and Mayowa Nicholas for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Taylor Hill and Mayowa Nicholas for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Taylor Hill and Mayowa Nicholas for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Taylor Hill and Mayowa Nicholas for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Taylor Hill and Mayowa Nicholas for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Taylor Hill and Mayowa Nicholas for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Taylor Hill and Mayowa Nicholas for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Taylor Hill and Mayowa Nicholas for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Taylor Hill and Mayowa Nicholas for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Taylor Hill and Mayowa Nicholas for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Taylor Hill and Mayowa Nicholas for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Grace Elizabeth for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Grace Elizabeth for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Grace Elizabeth for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Grace Elizabeth for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Grace Elizabeth for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Grace Elizabeth for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Grace Elizabeth for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Grace Elizabeth for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Grace Elizabeth for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Grace Elizabeth for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Grace Elizabeth for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Grace Elizabeth for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Grace Elizabeth for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Grace Elizabeth for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Devyn Garcia for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Devyn Garcia for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Devyn Garcia for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Devyn Garcia for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Devyn Garcia for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Devyn Garcia for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Devyn Garcia for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Devyn Garcia for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Devyn Garcia for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Devyn Garcia for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Devyn Garcia for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Devyn Garcia for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Devyn Garcia for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Devyn Garcia for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Devyn Garcia for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Grace Elizabeth and Devyn Garcia for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Grace Elizabeth and Devyn Garcia for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Grace Elizabeth and Devyn Garcia for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Grace Elizabeth and Devyn Garcia for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Grace Elizabeth and Devyn Garcia for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Grace Elizabeth and Devyn Garcia for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Grace Elizabeth and Devyn Garcia for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Grace Elizabeth and Devyn Garcia for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Grace Elizabeth and Devyn Garcia for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Grace Elizabeth and Devyn Garcia for Victoria’s Secret.
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Victoria’s Secret’s 2025 Valentine’s Day Campaign
Image Credit: Courtesy of Victoria's Secret Grace Elizabeth and Devyn Garcia for Victoria’s Secret.