In 2024, several major brands and labels took the plunge into swimsuit design, showcasing new looks and materials for the late spring and summer seasons.
High-profile collaborations for those swimwear campaigns also became a mainstay throughout the year. Emily Ratajkowski memorably styled several pieces from Good American’s swimswear line. Kim Kardashian stepped in to model pieces from Skims swimwear line as well. And Olivia Culpo collaborated with Montce on her own collection of swimwear and apparel. Mindy Kalin also collaborated with the popular brand Andie Swim on her own collection with a summertime campaign.
Brands like Safiyaa and Yitty also released debut swimwear designs, while Pacsun capitalized on the social media power of Anna Sitar for the brand’s swimwear collection.
Here, see photos from swimwear campaigns that stood out in 2024.
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The Swimwear Campaigns of 2024 [PHOTOS]
Image Credit: NOMAD Emily Ratajkowski for Good American.
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The Swimwear Campaigns of 2024 [PHOTOS]
Image Credit: Nick Knight Kim Kardashian for Skims.
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The Swimwear Campaigns of 2024 [PHOTOS]
Image Credit: Courtesy of Khy Kylie Jenner for Khy.
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The Swimwear Campaigns of 2024 [PHOTOS]
Image Credit: Courtesy of St. Agni A bikini from St. Agni’s debut swim collection
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The Swimwear Campaigns of 2024 [PHOTOS]
Image Credit: Courtesy of Cynthia Rowley A leopard surfsuit by Cynthia Rowley.
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The Swimwear Campaigns of 2024 [PHOTOS]
Image Credit: Courtesy of J. Crew J. Crew’s USA swim collaboraiton.
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The Swimwear Campaigns of 2024 [PHOTOS]
Image Credit: Courtesy of Bare Necessities Padma Lakshmi in a look from the Padma x Bare Necessities collaboration.
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The Swimwear Campaigns of 2024 [PHOTOS]
Image Credit: Courtesy of Bond-Eye Model Georgia Fowler wearing Bond-Eye by Georgia Fowler swimwear.
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The Swimwear Campaigns of 2024 [PHOTOS]
Image Credit: ARI MICHELSON Mindy Kaling for Andie Swim.
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The Swimwear Campaigns of 2024 [PHOTOS]
Image Credit: Courtesy of Heavy Manners Elsa Hosk for Heavy Manners.
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The Swimwear Campaigns of 2024 [PHOTOS]
Image Credit: Courtesy of Frankies Bikinis Frankies Bikinis.
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The Swimwear Campaigns of 2024 [PHOTOS]
Image Credit: Courtesy of Paige Paige swimwear collection.
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The Swimwear Campaigns of 2024 [PHOTOS]
Image Credit: Courtesy Yitty Lizzo for Yitty’s swimwear.
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The Swimwear Campaigns of 2024 [PHOTOS]
Image Credit: Courtesy: Fabletics Khloé Kardashian models a look from her Fabletics capsule.
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The Swimwear Campaigns of 2024 [PHOTOS]
Image Credit: Courtesy of Safiyaa. A Swimwear Look from Safiyaa.
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The Swimwear Campaigns of 2024 [PHOTOS]
Image Credit: Courtesy of Burberry Burberry swim.
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The Swimwear Campaigns of 2024 [PHOTOS]
Image Credit: Courtesy SUMMER OF 78 Summer of 78 swimwear collection.
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The Swimwear Campaigns of 2024 [PHOTOS]
Image Credit: Courtesy Montce Olivia Culpo for Montce.
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The Swimwear Campaigns of 2024 [PHOTOS]
Image Credit: Courtesy Vitamin A A piece from Vitamin A’s first collection with ReLux.
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The Swimwear Campaigns of 2024 [PHOTOS]
Image Credit: Courtesy of Mara Hoffman A One&Only x Mara Hoffman swimsuit.
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The Swimwear Campaigns of 2024 [PHOTOS]
Image Credit: Courtesy of Li & Fung A look from Pendleton’s swim collection.
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The Swimwear Campaigns of 2024 [PHOTOS]
Image Credit: Courtesy Pacsun Anna Sitar for Pacsun.
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The Swimwear Campaigns of 2024 [PHOTOS]
Image Credit: Getty Images for Cupshe A model walks the runway for the CUPSHE Fashion Show during Paraiso Miami Swim Week at The Paraiso Tent on June 2, 2024 in Miami Beach.