For the 2026 fashion cycle, H&M is launching a new series featuring the people, style and aura of cities across the globe. The campaign, captured by photographer Rafael Pavarotti, kicks off in New York with H&M&NEW YORK, featuring the likes of style stars like Ice Spice, Kai Schreiber, Paloma Elsesser and more.
Throughout the campaign, stars were styled to reflect their own personal approach to fashion, showcasing what style means to them. H&M’s series will travel to four cities, including Rio de Janeiro for spring. “This series is the next step in H&M’s explorations into how the global community is expressing themselves. The blend of characters cements the democratic vision of fashion that has always defined H&M,” Jörgen Andersson, chief creative officer of H&M, said in a statement.
“It reflects our belief that encouraging people to be themselves, celebrating self-expression, individuality, and the idea that fashion is a collection of diverse expressions rather than a singular aesthetic or look.”
See photos from the H&M&NEW YORK campaign here.
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H&M&NEW YORK Campaign [PHOTOS]
Image Credit: Rafael Pavarotti Ice Spice for H&M.
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H&M&NEW YORK Campaign [PHOTOS]
Image Credit: Rafael Pavarotti Ice Spice for H&M.
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H&M&NEW YORK Campaign [PHOTOS]
Image Credit: Rafael Pavarotti Luca Fersko for H&M.
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H&M&NEW YORK Campaign [PHOTOS]
Image Credit: Rafael Pavarotti Luca Fersko for H&M.
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H&M&NEW YORK Campaign [PHOTOS]
Image Credit: Rafael Pavarotti Jay Guapo for H&M.
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H&M&NEW YORK Campaign [PHOTOS]
Image Credit: Rafael Pavarotti Jay Guapo for H&M.
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H&M&NEW YORK Campaign [PHOTOS]
Image Credit: Rafael Pavarotti Kai Schreiber for H&M.
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H&M&NEW YORK Campaign [PHOTOS]
Image Credit: Rafael Pavarotti Kai Schreiber for H&M.
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H&M&NEW YORK Campaign [PHOTOS]
Image Credit: Rafael Pavarotti Henry Wong for H&M.
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H&M&NEW YORK Campaign [PHOTOS]
Image Credit: Rafael Pavarotti Henry Wong for H&M.
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H&M&NEW YORK Campaign [PHOTOS]
Image Credit: Rafael Pavarotti Cortisa Star for H&M.
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H&M&NEW YORK Campaign [PHOTOS]
Image Credit: Rafael Pavarotti Cortisa Star for H&M.
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H&M&NEW YORK Campaign [PHOTOS]
Image Credit: Rafael Pavarotti Lynn Yaeger for H&M.
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H&M&NEW YORK Campaign [PHOTOS]
Image Credit: Rafael Pavarotti Lynn Yaeger for H&M.
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H&M&NEW YORK Campaign [PHOTOS]
Image Credit: Rafael Pavarotti Megan Nishiyama for H&M.
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H&M&NEW YORK Campaign [PHOTOS]
Image Credit: Rafael Pavarotti Megan Nishiyama for H&M.
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H&M&NEW YORK Campaign [PHOTOS]
Image Credit: Rafael Pavarotti Coca Seiler for H&M.
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H&M&NEW YORK Campaign [PHOTOS]
Image Credit: Rafael Pavarotti Coca Seiler for H&M.
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H&M&NEW YORK Campaign [PHOTOS]
Image Credit: Rafael Pavarotti Kareem Rahma for H&M.
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H&M&NEW YORK Campaign [PHOTOS]
Image Credit: Rafael Pavarotti Kareem Rahma for H&M.
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H&M&NEW YORK Campaign [PHOTOS]
Image Credit: Rafael Pavarotti Ahmad Cisse for H&M.
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H&M&NEW YORK Campaign [PHOTOS]
Image Credit: Rafael Pavarotti Ahmad Cisse for H&M.
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H&M&NEW YORK Campaign [PHOTOS]
Image Credit: Rafael Pavarotti John Turturro for H&M.
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H&M&NEW YORK Campaign [PHOTOS]
Image Credit: Rafael Pavarotti John Turturro for H&M.
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H&M&NEW YORK Campaign [PHOTOS]
Image Credit: Rafael Pavarotti H&M&NEW YORK Campaign
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H&M&NEW YORK Campaign [PHOTOS]
Image Credit: Rafael Pavarotti H&M&NEW YORK Campaign
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H&M&NEW YORK Campaign [PHOTOS]
Image Credit: Rafael Pavarotti Paloma Elsesser for H&M.
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H&M&NEW YORK Campaign [PHOTOS]
Image Credit: Rafael Pavarotti Paloma Elsesser for H&M.
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H&M&NEW YORK Campaign [PHOTOS]
Image Credit: Rafael Pavarotti H&M&NEW YORK Campaign
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H&M&NEW YORK Campaign [PHOTOS]
Image Credit: Rafael Pavarotti H&M&NEW YORK Campaign
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H&M&NEW YORK Campaign [PHOTOS]
Image Credit: Rafael Pavarotti Liya Kebede for H&M.
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H&M&NEW YORK Campaign [PHOTOS]
Image Credit: Rafael Pavarotti Liya Kebede for H&M.
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H&M&NEW YORK Campaign [PHOTOS]
Image Credit: Rafael Pavarotti Z for H&M.
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H&M&NEW YORK Campaign [PHOTOS]
Image Credit: Rafael Pavarotti Z for H&M.
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H&M&NEW YORK Campaign [PHOTOS]
Image Credit: Rafael Pavarotti H&M&NEW YORK Campaign.