Antonela Roccuzzo is the star of Adidas’s new collection campaign featuring squat-proof pieces from the Optime collection. The collection is made of Adidas brand technology featuring material that provides comfort and support along with style that easily transitions from gymwear to day-to-day wear.
Roccuzzo, a trainer herself and noted philanthropist, models pieces from the collection, demonstrating the material’s movability and stylish colorways.
“It’s our continued ambition at Adidas Training to support all our athletes in realizing their strength and that fundamentally begins and ends with the products we create,” said Aimee Arana, Adidas’s global general manager of sporstwear and training.
“Knowing that strength training continues to be the fastest growing workout type amongst the next generation, we set out to design apparel — such as the squat-proof Optime — that will allow the training community to reach their goals with confidence,” Arana said. “We are proud, and excited to add another strength-tailored solution — unveiled by our latest Adidas Training partner Antonela Roccuzzo — to our portfolio, so we can continue to ensure our athletes have the best support and experience when working out.”
Here, see photos from the new Adidas campaign.
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Antonela Roccuzzo Fronts Adidas Optime Collection Campaign [PHOTOS]
Image Credit: Adidas Antonela Roccuzzo for Adidas.
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Antonela Roccuzzo Fronts Adidas Optime Collection Campaign [PHOTOS]
Image Credit: Adidas Antonela Roccuzzo for Adidas.
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Antonela Roccuzzo Fronts Adidas Optime Collection Campaign [PHOTOS]
Image Credit: Adidas Antonela Roccuzzo for Adidas.
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Antonela Roccuzzo Fronts Adidas Optime Collection Campaign [PHOTOS]
Image Credit: Adidas Antonela Roccuzzo, Adidas, Optime collection, squat-proof, sportswear, activewear
Antonela Roccuzzo for Adidas.
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Antonela Roccuzzo Fronts Adidas Optime Collection Campaign [PHOTOS]
Image Credit: Adidas Antonela Roccuzzo, Adidas, Optime collection, squat-proof, sportswear, activewear
Antonela Roccuzzo for Adidas.
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Antonela Roccuzzo Fronts Adidas Optime Collection Campaign [PHOTOS]
Image Credit: Adidas Antonela Roccuzzo for Adidas.
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Antonela Roccuzzo Fronts Adidas Optime Collection Campaign [PHOTOS]
Image Credit: Adidas Antonela Roccuzzo for Adidas.
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Antonela Roccuzzo Fronts Adidas Optime Collection Campaign [PHOTOS]
Image Credit: Adidas Antonela Roccuzzo for Adidas.
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Antonela Roccuzzo Fronts Adidas Optime Collection Campaign [PHOTOS]
Image Credit: Adidas Antonela Roccuzzo for Adidas.
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Antonela Roccuzzo Fronts Adidas Optime Collection Campaign [PHOTOS]
Image Credit: Adidas Antonela Roccuzzo for Adidas.
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Antonela Roccuzzo Fronts Adidas Optime Collection Campaign [PHOTOS]
Image Credit: Adidas Antonela Roccuzzo for Adidas.
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Antonela Roccuzzo Fronts Adidas Optime Collection Campaign [PHOTOS]
Image Credit: Adidas Antonela Roccuzzo for Adidas.
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Antonela Roccuzzo Fronts Adidas Optime Collection Campaign [PHOTOS]
Image Credit: Adidas Antonela Roccuzzo for Adidas.
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Antonela Roccuzzo Fronts Adidas Optime Collection Campaign [PHOTOS]
Image Credit: Adidas Antonela Roccuzzo for Adidas.