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Grace Van Patten and Jackson White of “Tell Me Lies” fame celebrated Valentine’s Day early in Calvin Klein‘s “Our Calvins” Valentine’s Day campaign, featuring pieces from the brand’s limited-edition holiday-inspired underwear and lounge capsule.
“Calvin Klein has always been about confidence, connection and being comfortable in your own skin,” Van Patten said in a statement. “Valentine’s Day is such a good excuse to celebrate that kind of closeness. This campaign is about the easy, intimate moments — when you can be yourself, laugh, and just have fun.”
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Photographed by Zora Sicher, the campaign features the “Tell Me Lies” costars and real-life couple wearing limited-edition prints on Calvin Klein’s essentials. While the campaign kicks off with Van Patten and White, the American brand will continue to roll out socials and imagery with a curated cast of influencer couples styling their Calvins.
Among the pieces spotlighted in the Valentine’s Day spread, the men’s icon cotton stretch and women’s icon cotton modal feature a refreshed CK Emblem print — previously introduced in denim and outerwear. The cotton poplin brief and short styles also include a new limited-edition color palette.
“There was something very intimate about this experience that made it different from other projects,” White said in a statement about the campaign. “Stripped back to just our Calvins, we were able to be fully present with each other and lean into how special and effortless our connection is.”
Van Patten and Jackson join a growing roster of Calvin Klein collaborators. In September 2025, singer Rosalía partnered the American brand as the star of the fall 2025 campaign, photographed by Carlijn Jacobs.
Calvin Klein is the latest among several high-profile brands and labels to debut their 2026 Valentine’s Day campaigns ahead of the holiday. Alo, Tiffany & Co. and Michael Jordan’s Air Jordan 4 all launched campaigns spotlighting new pieces and revitalized staples ahead of the February holiday.