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Bella Hadid has translated her love of Western wear into a new collaboration with Frankies Bikinis. Revealed Thursday, the collection, which consists of swimwear, apparel and accessories, debuts on March 4.
The collection and accompanying campaign mark a childhood reunion for Hadid, who grew up in Malibu alongside Francesca “Frankie” Aiello, the label’s founder, and photographer Alana O’Herlihy.
“This is a really surreal moment,” Hadid tells WWD exclusively. “I have known and loved Frankie most of my life, starting out when we were 15, trading campaign pictures for bikinis. I’m so beyond proud of her and all she has done with her business; to be able to make art, collaborate, and create for this next collection was really a dream come true.”
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The Bella Hadid x Frankies Bikinis line includes gingham dresses with lace detailing, cozy lounge sets and new patterns of the brand’s bestselling swimwear silhouettes. Suede and denim fabrics, as well as belt buckle details, add to the collection’s Western appeal.
Personal touches are also present: the Salt Water Eyelet set includes embroidery of Hadid’s name, while the Love Bug swim range features bandana-print lining and a custom illustration of the supermodel and Aiello on horseback.
“Working with Bella on this collection has been a dream come true. There’s nothing more special than creating with someone you love, especially someone as creative, smart, and kind as Bella,” Aiello said in a statement.
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Hadid was dressed by her stylist Molly Dickson, who also counts Sydney Sweeney and Lana Del Rey as clients.
The Bella Hadid x Frankies Bikinis collection consists of 108 pieces and will be released in three drops, the first on March 4, followed by drops in April and June 2025. Each drop will be available at 9 a.m. PT at frankiesbikinis.com.