Bella Hadid has reunited with her childhood best friend Frankie Aiello to debut a collection of swimwear, apparel and accessories under her label, Frankies Bikinis.
“This is a really surreal moment,” the supermodel tells WWD exclusively. “I have known and loved Frankie most of my life, starting out when we were 15, trading campaign pictures for bikinis. I’m so beyond proud of her and all she has done with her business; to be able to make art, collaborate, and create for this next collection was really a dream come true.”
The Bella Hadid x Frankies Bikinis collection consists of 108 pieces and will be released in three drops, the first on March 4, followed by drops in April and June 2025. Each drop will be available at 9 a.m. PT at frankiesbikinis.com.
-
Bella Hadid x Frankies Bikinis Campaign
Image Credit: Alana O'Herlihy Bella Hadid for Frankies Bikinis.
-
Bella Hadid x Frankies Bikinis Campaign
Image Credit: Alana O'Herlihy Bella Hadid for Frankies Bikinis.
-
Bella Hadid x Frankies Bikinis Campaign
Image Credit: Alana O'Herlihy Bella Hadid for Frankies Bikinis.
-
Bella Hadid x Frankies Bikinis Campaign
Image Credit: Alana O'Herlihy Bella Hadid for Frankies Bikinis.
-
Bella Hadid x Frankies Bikinis Campaign
Image Credit: Alana O'Herlihy Bella Hadid for Frankies Bikinis.
-
Bella Hadid x Frankies Bikinis Campaign
Image Credit: Alana O'Herlihy Bella Hadid for Frankies Bikinis.
-
Bella Hadid x Frankies Bikinis Campaign
Image Credit: Alana O'Herlihy Bella Hadid for Frankies Bikinis.
-
Bella Hadid x Frankies Bikinis Campaign
Image Credit: Alana O'Herlihy Bella Hadid for Frankies Bikinis.
-
Bella Hadid x Frankies Bikinis Campaign
Image Credit: Alana O'Herlihy Bella Hadid for Frankies Bikinis.
-
Bella Hadid x Frankies Bikinis Campaign
Image Credit: Alana O'Herlihy Bella Hadid for Frankies Bikinis.
-
Bella Hadid x Frankies Bikinis Campaign
Image Credit: Alana O'Herlihy Bella Hadid for Frankies Bikinis.
-
Bella Hadid x Frankies Bikinis Campaign
Image Credit: Alana O'Herlihy Bella Hadid for Frankies Bikinis.
-
Bella Hadid x Frankies Bikinis Campaign
Image Credit: Alana O'Herlihy Bella Hadid for Frankies Bikinis.
-
Bella Hadid x Frankies Bikinis Campaign
Image Credit: Alana O'Herlihy Bella Hadid for Frankies Bikinis.
-
Bella Hadid x Frankies Bikinis Campaign
Image Credit: Alana O'Herlihy Bella Hadid for Frankies Bikinis.