The Lyst Index report for the second quarter of 2025 was revealed on Wednesday, and for the first time since its creation in 2018, no bags were included in its hottest product list.
Released on Wednesday, the quarterly report, which tracks the popularity of fashion brands and products based on data from over 160 million global users, signaled a change in what shoppers prioritize in uncertain economic times. Instead of “It” bags, the top 10 hottest items were dominated by footwear — The Row’s flip-flops were the number-one product in the list, which also included five other shoe styles.
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In a year marked by the bag charms craze and the rise of Labubu as a must-have accessory in fashion, the absence of bags from the list comes as a surprise. Past reports from the Lyst Index often featured luxury and vintage bags at the top of the hottest products ranking.
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The Miu Miu suede pouch and the Saint Laurent Gaby vanity bag were placed in fifth and fourth places in the first quarter of 2025. The Coach shoulder bag was the number-one product on the list for the final quarter of 2024. The third quarter of last year saw three bags among its popular items: the Coach suede Brooklyn shoulder bag, the Miu Miu Arcadie suede bag and the Longchamp Le Pilage Neo Xs.
Other viral bags like The Row’s Margaux, Balenciaga’s Rodeo, Loewe’s Puzzle tote and Alaïa’s Le Coeur were highlighted in the report since 2018.
But not all is lost for bag enthusiasts. While not among the hottest products, luxury handbags and purses helped boost the popularity of the brands featured in the report’s hottest brands ranking. Starting with the number-one brand, Loewe, which released the 10th anniversary Puzzle bag collection with 19 archival re-editions in May and launched a hot air balloon inspired by its Paula’s Ibiza tomato bag in June.
Coach, placed in fifth, saw its Tabby and Brooklyn bags trending in the second quarter of 2025 thanks to celebrity endorsements, like Camila Morrone and Bella Hadid. Versace, the 16th brand on the list, got a boost in popularity after releasing its “La Vacanza” campaign with Sabrina Carpenter carrying the brand’s mini-Tag Bag in April. And Valentino, the last brand on the list, launched new campaigns dedicated to key handbags from its fall 2025 collection.