The dominance of the flip-flop trend this summer helped Havaianas snag the hottest shoe in the third quarter of 2025.
According to Lyst’s latest Index report, which covers the time between July and September, Havaianas’ Top flip-flops was the hottest product of Q3, with four other shoes joining the ranking this quarter.
Saint Laurent, which grabbed the number one hottest brand position for the first time, had the second hottest product in Q3. Lyst found that searches for the French brand’s Le Loafer rose an average of 66 percent month-on-month during the quarter.
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Meanwhile, The Row’s Eel loafer was the number four hottest product in the third quarter after its quiet luxury coded flip-flip was the star in Q2.
Nike snagged the last two hottest shoes of the third quarter, with its Jacquemus Moon shoe collaboration coming in at number seven on the hottest product list, followed by the Swoosh’s Shox TL sneakers at number eight.
Lyst found in their latest index that it saw a 7 percent rise in demand for Nike in the third quarter. The company created Nike’s return to the index to the brand’s new chief executive officer Elliott Hill, noting that he has brought the brand back to its roots and pivoted to performance and innovation as well as collaborations – like the recently launched collection with Skims.
“The top brands this quarter reflect what we’re seeing across the Lyst platform: shoppers want to feel confident in their choices,” Emma McFerran, chief executive officer of Lyst, said in a statement. “Customers are shopping with intention, wishlisting versatile pieces that work across seasons, and gravitating towards brands with a clear identity.”
The Lyst index is a quarterly ranking of fashion’s hottest brands and products. The formula behind the index considers Lyst’s database of 160 million shoppers and their online behavior, including searches on and off platform, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three-month period.