JLo Beauty is coming to the Hamptons, New York, this weekend with a pop-up at Curio’s Bridgehampton boutique. The three-day event will feature a cocktail reception and fitness classes. Visitors will also be able to shop Jennifer Lopez‘s full range of products, including items from her Beauty and Body collections.
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The pop-up commences with a cocktail party at Curio Project Hamptons on Friday from 5 to 7 p.m. EST. The reception will be hosted by Lisa Sequino, chief executive officer and cofounder of JLo Beauty, and Spotlight magazine’s editor in chief and publisher, Sydney Sadick.
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On Saturday and Sunday, Curio will host JLo Beauty’s “Get Right, Get Tight” Booty Classes. Instructors Evan Lee Breed and Meredith Shumway will lead free tush-toning workouts set to a playlist of Lopez’s greatest hits. Breed’s class takes place on Saturday at 10 a.m. EST, while Shumway’s will be held on Sunday, also at 10 a.m. EST.
A longtime personal trainer, Breed’s star-studded clientele includes Naomi Campbell, Gwyneth Paltrow and Lopez herself. Shumway was an instructor and manager at Tracy Anderson Fitness for eight years before launching her own workout program, The Formula x Meredith at Project Hamptons.
To reserve a spot for one of JLo Beauty’s “Get Right, Get Tight” Booty Classes, customers and fans can email RSVP@projecthamptons.com with which class they’re interested in attending.
After filing a trademark application in 2019, Lopez officially launched JLo Beauty in 2021. The company’s first range of skin care included a cleanser, moisturizer, face mask, eye cream and serum. Formulated with ingredients like squalene and extra virgin olive oil, JLo Beauty’s line intends to help customers recreate Lopez’s signature glow.
“What I wanted to do for this initial line was to provide simple skin care that is about natural beauty and feeling great in your own skin,” Lopez told WWD in 2021.
Last summer, Lopez expanded JLo Beauty with JLo Body, a body care line featuring various serums and creams.