An era marked by a kaleidoscope of blue, blond and pink hair, matte lips and spider lashes, “King Kylie” is rooted firmly in Kylie Jenner‘s nomenclature. Before she boasted bombshell hair and no-makeup, makeup, the 28-year-old assumed the aforementioned alter-ego, characterized by an idiosyncratic beauty aesthetic named after her Snapchat pseudonym.
From 2014 to 2018, Jenner toyed with a wide range of hairstyles and hues, but most will remember the first iteration of “King Kylie”: a black bob with teal tips. She then transitioned to lengthy ball blue extensions, careful not to let the color bleed in her roots. She then briefly took a step back from dying her hair in 2015 to instead play with a palette of nude lip shades and launch her legendary lip kits under what would soon become the Kylie Cosmetics juggernaut. From there, Jenner tested every gauche shade of platinum and pink, with pops of slime green and inky black here and there.
Now, 10 years later, Jenner is re-enlivening her 2010s persona with a curated collection of “King Kylie” essentials by Kylie Cosmetics. The revival saw Jenner “pick up where she left off” in a promotional video broadcast on Snapchat. Here, she nodded to a favored look from her past with blond hair tied under a Louis Vuitton head scarf and updated her teal tips to blend effortlessly with her long black hair inside a fake jail cell.
Here, see photos of Kylie Jenner’s original “King Kylie” beauty.
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Kylie Jenner Celebrates 10 Years of Kylie Cosmetics with Friends & Family
Image Credit: Getty Images for Kylie Cosmetics Kylie Jenner attends an exclusive 10-year celebration of Kylie Cosmetics with bubblegum pink hair in October 2025.
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Kylie Jenner’s ‘King Kylie’ Beauty Evolution
Image Credit: GC Images Kylie Jenner dons platinum hair from her roots down on the streets of Manhattan on November 29, 2018.
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Kylie Jenner’s ‘King Kylie’ Beauty Evolution
Image Credit: FilmMagic Kylie Jenner slicks her bleached hair in a low, side part bun for the 2018 MTV Video Music Awards.
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Kylie Jenner’s ‘King Kylie’ Beauty Evolution
Image Credit: Getty Images Kylie Jenner opts for a platinum, chin-length bob to attend the “Rei Kawakubo/Comme des Garcons: Art Of The In-Between” Costume Institute Gala in May 2017.
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Kylie Jenner’s ‘King Kylie’ Beauty Evolution
Image Credit: Getty Images Kylie Jenner switches to a slime green hair color at the PrettyLittleThing x Paper Magazine event in April 2017. Here, her lash extensions are prominent between her thick brows and pale lips.
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Kylie Jenner’s ‘King Kylie’ Beauty Evolution
Image Credit: GC Images Kylie Jenner with long pink extensions and blushed lips in February 2017.
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Kylie Jenner’s ‘King Kylie’ Beauty Evolution
Image Credit: GC Images Kylie Jenner styles messy bangs and a wavy bob at the Alexander Wang fashion show in February 2017.
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Kylie Jenner’s ‘King Kylie’ Beauty Evolution
Image Credit: GC Images Kylie Jenner with navy blue hair in Los Angeles in June 2016.
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Kylie Jenner’s ‘King Kylie’ Beauty Evolution
Image Credit: FilmMagic Kylie Jenner chops her black hair in a bud and styles a dark smoky eye and nude lip for the “Manus x Machina: Fashion In An Age Of Technology” Costume Institute Gala in May 2016.
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Kylie Jenner’s ‘King Kylie’ Beauty Evolution
Image Credit: Ari Perilstein Kylie Jenner opts for blue-raspberry cotton candy hair under a Louis Vuitton head scarf to attend the Revolve Desert House in April 2016.
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Kylie Jenner’s ‘King Kylie’ Beauty Evolution
Image Credit: Getty Images Kylie Jenner transitions to a honey blond and thin eyebrows to celebrate the Kendall + Kylie Collection at Nordstrom in March 2016.
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Kylie Jenner’s ‘King Kylie’ Beauty Evolution
Image Credit: Nicholas Hunt Kylie Jenner switches to a bubblegum pink color to match the matte shade on her lips for the Vera Wang Collection fall 2016 fashion show.
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Kylie Jenner’s ‘King Kylie’ Beauty Evolution
Image Credit: WireImage Kylie Jenner ties a white head scarf over her long blond hair at Jonathan Simkhai’s fashion show during September 2016 MADE Fashion Week.
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Kylie Jenner’s ‘King Kylie’ Beauty Evolution
Image Credit: Patrick McMullan via Getty Image Kylie Jenner wears long eyelash extensions, darkened brows and thick black eyeliner with her blond hair in September 2016.
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Kylie Jenner’s ‘King Kylie’ Beauty Evolution
Image Credit: GC Images Kylie Jenner bleaches her hair and pulls it into a bun in September 2016.
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Kylie Jenner’s ‘King Kylie’ Beauty Evolution
Image Credit: Getty Images Kylie Jenner upgrades her makeup with a matte blush lip and bronze shimmer on her eyelids at the 2nd annual Diamond Ball in December 2015.
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Kylie Jenner’s ‘King Kylie’ Beauty Evolution
Image Credit: Getty Images Kylie Jenner reverts back to her jet-black hair color with wispy lashes and a pale nude lip at the 2015 American Music Awards.
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Kylie Jenner’s ‘King Kylie’ Beauty Evolution
Image Credit: Getty Images Kylie Jenner transitions her hair color to a ball blue shade in September 2015 in New York City.
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Kylie Jenner’s ‘King Kylie’ Beauty Evolution
Image Credit: FilmMagic Kylie Jenner dons long inky bangs at the 2015 MTV Video Music Awards.
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Kylie Jenner’s ‘King Kylie’ Beauty Evolution
Image Credit: WireImage Kylie Jenner washes her hair in a pale blue shade at the screening of the 20th Century Fox’s “Paper Towns” in 2015.
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Kylie Jenner’s ‘King Kylie’ Beauty Evolution
Image Credit: GC Images Kylie Jenner grows her neon color with long extensions in November 2014.
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Kylie Jenner’s ‘King Kylie’ Beauty Evolution
Image Credit: WireImage Kylie Jenner tied her dyed ends in a low bun and wears a matte burgundy lip shade at the 2014 American Music Awards.
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Kylie Jenner’s ‘King Kylie’ Beauty Evolution
Image Credit: Getty Images Kylie Jenner styles a teal dip-dyed bob at the 2014 Billboard Music Awards.