Tom Brady brought the bling to Michael Rubin’s Fanatics Fest on Friday. The former NFL star, known for his extensive and rare watch collection, attended the event wearing an Avi & Co.’s AH17 timepiece. Crafted in 18-karat white gold with a 44mm diamond dial, the sparkling watch is valued at $350,000 according to the brand.
Brady coordinated his eye-catching watch with another bold diamond piece. The former athlete donned a custom 2-kilo rose gold diamond Cuban chain, measuring 26.5 inches and weighing a total of 320.44 carats. The necklace is valued at $500,000, according to Avi & Co.
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The Fox Sports analyst has a penchant for luxury watches. In December, Brady auctioned part of his rare collection in partnership with Sotheby’s. “I’ve been so fortunate to have such an amazing journey in my career, and these watches and collectibles really capture those unforgettable moments and all the hard work behind them. I’m excited to give fans and collectors a chance to own and cherish these special pieces from my journey just like I have. I hope they bring as much joy and inspiration to fans as they did for me,” he said at the time.
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The auction featured multiple Rolex watches, including Brady’s Rolex Reference 6241 Daytona Paul Newman “John Player Special,” which was sold for $1.1 million.
At the Fanatics Fest, Brady won the inaugural Fanatics Games, a competition featuring 100 athletes, celebrities and fans in eight sports-themed skill events. He topped the leaderboard with 399.1 points and took home a $1 million prize. He announced he would give $5,000 to each of the 50 fans who competed and donate the rest to charity.
DJ Khaled was among the other guests at the event. He also sported Avi & Co.’s jewelry, including four layers of diamond necklaces. He completed his look with the Audemars Piguet Royal Oak Perpetual Calendar in Blue.