Tom Brady
How This Tom Brady-approved Brand Is Approaching the Cleat Market in a New Way
Tom Brady and Kayla Sharples like Caddix shoes because it uses cleats that flex and rotate, reducing the most…
Taylor Swift’s Engagement Sparks Unsolicited Pitches
After the Grammy winner and the NFL player shared news of their plans to marry, all kinds of companies are…
Are Tom Brady and Gisele Bündchen Forerunners in Parasocial Advertising?
The Fox Sports commentator and his former wife could be tapping into the parasocial relationships consumers…
WWD Recommends
Tom Brady Debuts $650,000 Signature Jacob & Co. Watch at E1 Monaco Grand Prix
The custom watch features Brady's signature at 12 o'clock in place of the Jacob & Co. logo.
Tom Brady Laces Up Travis Scott Jordans in Venice Ahead of Jeff Bezos’ and Lauren Sánchez’s Wedding
Brady's personal brands merged with NoBull in January 2024.
Tom Brady Flexes $850,000 in Diamonds at Fanatic Fest With Avi & Co. Watch and Custom Cuban Chain
Brady won the inaugural Fanatics Games in New York City on Friday.
Tom Brady Enters the Snack Game with Vegan GOAT Gummies: ‘Clean Eating Isn’t a Trend, It’s a Lifestyle’
The launch is part of Brady's multiyear partnership with Gopuff, announced in 2024.
Dick’s Nabs Tom Brady, Travis Hunter, IShowSpeed and More for Star-Studded Commercial
Also starring Kevin Durant and Suni Lee.
Tom Brady’s Rare $740,000 Jacob & Co Watch Steals Spotlight on Fox During Super Bowl 2025
Brady worked as a broadcaster for Fox.
Tom Brady’s Auction Clears $9 Million — See the Rare Rolex ‘Paul Newman’ Daytona Sold for $1.1 Million and More Items From Sotheby’s ‘GOAT Collection’
See all the items included in the auction.
Tom Brady’s Coveted Watches and Sports Memorabilia Are Going to Auction
Sotheby's latest auction, titled "The GOAT Collection: Watches and Treasures From Tom Brady," will go live on…
Tom Brady Elevates Casual Dressing for the Men’s Gold Medal Tennis Match at the 2024 Paris Olympics
The former football player watched as Novak Djokovic of Serbia won the gold medal on Sunday.
Patriots Owner Robert Kraft’s Wife Dana Embraces Quiet Luxury in Gabriela Hearst Dress and More Looks at Tom Brady’s Hall of Fame Induction Ceremony
Brady reflected on his time playing for the New England football time in a speech.
Kim Kardashian Embraces the Corset Look, Nikki Glaser Sparkles and More Celebrity Style at Tom Brady’s ‘Greatest Roast of All Time’ Special
The event was held on Sunday at the Kia Forum in Los Angeles.
Who Needs Just Endorsement Deals, When Pros Can Invest in Companies?
Escalating salaries, a plethora of private equity firms specializing in sports and the potential for strong…