Olympic gold medals, Vince Lombardis, Larry O’Briens, a Heisman and a Diamond Play Button are all represented in Dick’s Sporting Goods’ newest campaign.
World-class athletes Tom Brady, Kevin Durant, Suni Lee and Travis Hunter star alongside Darren Watkins Jr., known better as one of the internet’s biggest video stars with the moniker IShowSpeed, for the chain’s “Speed Shopping” commercial.
In the one-minute spot launched Thursday, IShowSpeed sees the champions across multiple sports make supernatural appearances inside Dick’s footwear section. Durant is summoned from a pair of sneakers, Lee jumps right out of a poster, Hunter appears to be standing by without any mysticism before splitting into two figures of himself and Brady rides in on a gigantic goat.
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Products from Nike, Adidas, New Balance, Hoka, Puma and Crocs can all be spotted throughout the course of the ad.
“Only at Dick’s could a quick shopping trip turn into a side quest with some of the greatest athletes ever.” IShowSpeed said in a press release. “Getting to work with DICK’S and these legends was an amazing experience. Tom Brady said it best, DICK’S is the GOAT.”
Emily Silver, chief marketing officer at Dick’s, added: “The campaign is all about the energy that makes culture and footwear so intertwined. By bringing together IShowSpeed and the biggest athletes in the world, we wanted to create something that’s not just about shopping for shoes – it’s about the experience, competition and passion that fuels every athlete.”
The “Speed Shopping” ad will run in broadcast, digital, social and streaming services including Amazon Prime, Disney+, Hulu, Max, Netflix and YouTube.
