Lucky Brand has unveiled its third collaboration with the legendary The Rolling Stones, following the band’s 60th anniversary and tour in 2022. The collaboration comes just ahead of their first album release in 18 years, “Hackney Diamonds,” which will be available for streaming on Oct. 20.
The collection features denim, knits, graphic T-shirts and accessories with the band’s tongue logo. The collection is also encapsulated by vintage T-shirts reminiscent of ’60s band T-shirts, leather moto jackets and denim trucker jackets for fall.
To promote the new collection, Lucky Brand partnered with two musicians inspired by The Rolling Stones, Emmett Skyy and Pearl Charles. Skyy is a Los Angeles-based singer/songwriter, who describes his music as a mix of folk, rock and soul. Charles is also a Los Angeles-based singer/songwriter who describes her music style as a mix of ’60s rock and ’70s cosmic country. The two are featured in Lucky Brand’s new digital campaign.
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Price points for The Rolling Stones collaboration range from $40 to $599. The collection will be available exclusively on luckybrand.com and in select Lucky Brand stores nationwide starting Wednesday.
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Capsule collections and collaborations have become a bigger part of Lucky Brand’s business over the past several years. In October 2022, the brand debuted a capsule collection inspired by the popular Paramount series “Yellowstone.” The collection debuted ahead of the show’s season five premiere in November.
In March, Lucky Brand launched a capsule collection with Laura Ashley for a 15-piece collaboration comprised of denim and floral embellished looks. A second Lucky Brand and Laura Ashley collection launched this summer.
The Rolling Stones’ 60th anniversary tour took place in Europe and marked the first European tour without the band’s drummer Charlie Watts, who died in August 2021.