Calvin Klein’s ad campaigns featured prominent celebrities and international stars over the years. From the label’s iconic 1980 campaign starring Brooke Shields to its 2024 Jeremy Allen White-fronted campaign, the American label’s campaign photos tend to generate viral cultural moments time and again.
Years after Shields’ legendary campaign, Calvin Klein expanded its roster of stars, even focusing on international celebrities like Idris Elba, who modeled for the spring 2024 menswear campaign, and K-Pop star Cha Eun-Woo of Astro, who fronted the fall 2024 menswear collection campaign.
Greta Lee also sported pieces from Calvin Klein for one of the brand’s 2024 campaigns, while Cara Delevingne and Jeremy Pope co-led the label’s Pride Month collection campaign. In March, Calvin Klein also released the viral spring 2025 campaign with Bad Bunny.
Here, WWD looks back at some of the brand’s most-talked-about ads over the years.
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Cooper Koch, Calvin Klein Summer 2025 Essentials Campaign
Image Credit: Courtesy of Calvin Klein Cooper Koch for Calvin Klein summer 2025.
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Cooper Koch, Calvin Klein Summer 2025 Essentials Campaign
Image Credit: Courtesy of Calvin Klein Cooper Koch for Calvin Klein summer 2025.
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Bad Bunny, Calvin Klein Spring 2025 Underwear Campaign
Image Credit: Courtesy of Calvin Klein Bad Bunny
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Bad Bunny, Calvin Klein Spring 2025 Underwear Campaign
Image Credit: Calvin Klein Bad Bunny
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Bad Bunny, Calvin Klein Spring 2025 Underwear Campaign
Image Credit: Courtesy of Calvin Klein Bad Bunny
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Cha Eun-Woo, Calvin Klein Fall 2024 Menswear Collection Campaign
Image Credit: Courtesy of Calvin Klein Cha Eun-Woo for Calvin Klein.
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Cha Eun-Woo, Calvin Klein Fall 2024 Menswear Collection Campaign
Image Credit: Courtesy of Calvin Klein Cha Eun-Woo for Calvin Klein.
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Greta Lee, Calvin Klein Fall 2024 Denim Campaign
Image Credit: Mert Alas/Calvin Klein Greta Lee for Calvin Klein.
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Seventeen’s Mingyu, Calvin Klein Fall 2024 Campaign
Image Credit: Courtesy of Calvin Klein Seventeen’s Mingyu for Calvin Klein.
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Seventeen’s Mingyu, Calvin Klein Fall 2024 Campaign
Image Credit: Courtesy of Calvin Klein Seventeen’s Mingyu for Calvin Klein.
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Idris Elba, Calvin Klein Spring Campaign
Image Credit: Mert Alas, courtesy of Calvin Klein Jung Kook featured in spring Calvin Klein campaign.
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Idris Elba, Calvin Klein Spring 2024 Menswear
Image Credit: Mert Alas Idris Elba in Calvin Klein’s new spring campaign.
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Idris Elba, Calvin Klein Spring 2024 Menswear
Image Credit: Mert Alas/ Courtesy of Calvin Klein Calvin Klein introduces new Spring 2024 Menswear Campaign starring Idris Elba.
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Alexander Skarsgard, Calvin Klein Fall 2024
Image Credit: Mert Atlas Alexander Skarsgard in the fall 2024 Calvin Klein menswear campaign.
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Kendall Jenner, Calvin Klein Fall 2024
Image Credit: Mert Atlas Kendall Jenner in the fall 2024 Calvin Klein womenswear campaign.
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Jeremy Pope, Calvin Klein Pride Collection 2024
Image Credit: Gordon von Steiner Calvin Klein’s 2024 Pride month collection features Jeremy Pope.
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Cara Delevingne, Calvin Klein Pride Collection 2024
Image Credit: Gordon von Steiner Calvin Klein’s 2024 Pride month collection features Cara Delevingne.
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Jennie, Calvin Klein campaign 2024
Image Credit: Courtesy of Calvin Klein Jennie for Calvin Klein spring 2024.
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Jennie, Calvin Klein campaign 2024
Image Credit: Courtesy of Calvin Klein Jennie for Calvin Klein spring 2024.
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Jennie, Calvin Klein campaign 2024
Image Credit: Courtesy of Calvin Klein Jennie for Calvin Klein spring 2024.
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Jennie, Calvin Klein campaign 2024
Image Credit: Courtesy of Calvin Klein Jennie for Calvin Klein spring 2024.
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Jennie, Calvin Klein campaign 2024
Image Credit: Courtesy of Calvin Klein Jennie for Calvin Klein spring 2024.
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Jeremy Allen White, Calvin Klein campaign 2024
Image Credit: Courtesy of Calvin Klein Jeremy Allen White for Calvin Klein’s spring 2024 underwear campaign.
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Jeremy Allen White, Calvin Klein campaign 2024
Image Credit: Courtesy of Calvin Klein Jeremy Allen White for Calvin Klein’s spring 2024 underwear campaign.
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Jeremy Allen White, Calvin Klein campaign 2024
Image Credit: Courtesy of Calvin Klein Jeremy Allen White for Calvin Klein’s spring 2024 underwear campaign.
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Jeremy Allen White, Calvin Klein campaign 2024
Image Credit: Courtesy of Calvin Klein Jeremy Allen White for Calvin Klein’s spring 2024 underwear campaign.
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Jeremy Allen White, Calvin Klein campaign 2024
Image Credit: Courtesy of Calvin Klein Jeremy Allen White for Calvin Klein’s spring 2024 underwear campaign.
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Jeremy Allen White, Calvin Klein campaign 2024
Image Credit: Courtesy of Calvin Klein Jeremy Allen White for Calvin Klein’s spring 2024 underwear campaign.
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Jennie from Blackpink, Calvin Klein campaign 2023
Image Credit: Courtesy of PVH Blackpink’s Jennie Kim in a 2023 Calvin Klein ad photographed by Mert Alaş and Marcus Piggott.
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Jennie from Blackpink, Calvin Klein campaign 2023
Image Credit: Inez & Vinoodh, courtesy of Calvin Klein Blackpink’s Jennie featured in Calvin Klein fall campaign in 2023.
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Brandon Flynn, Calvin Klein campaign 2023
Image Credit: Calvin Klein/ MEGA Brandon Flynn stars in new campaign for Calvin Klein to celebrate Pride in 2023
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Brandon Flynn, Calvin Klein campaign 2023
Image Credit: Calvin Klein/ MEGA Brandon Flynn stars in new campaign for Calvin Klein to celebrate Pride in 2023.
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Brandon Flynn, Calvin Klein campaign 2023
Image Credit: Calvin Klein/ MEGA Brandon Flynn stars in new campaign for Calvin Klein to celebrate Pride in 2023.
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Michael B. Jordan, Calvin Klein campaign 2023
Image Credit: CALVIN KLEIN/MEGA Michael B. Jordan for the spring 2023 Calvin Klein underwear campaign.
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Michael B. Jordan, Calvin Klein campaign 2023
Image Credit: CALVIN KLEIN/MEGA Michael B. Jordan for the spring 2023 Calvin Klein underwear campaign.
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Michael B. Jordan, Calvin Klein campaign 2023
Image Credit: CALVIN KLEIN/MEGA Michael B. Jordan for the spring 2023 Calvin Klein underwear campaign.
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Jungkook, Calvin Klein campaign 2023
Image Credit: Courtesy of Calvin Klein Jungkook for Calvin Klein Jeans 2023 campaign.
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Jungkook, Calvin Klein campaign 2023
Image Credit: Courtesy of Calvin Klein Jungkook for Calvin Klein Jeans 2023 campaign.
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Aaron Taylor Johnson, Calvin Klein campaign 2023
Image Credit: Mert & Marcus/Calvin Klein/MEGA Aaron Taylor Johnson for the spring 2023 Calvin Klein ad campaign.
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Aaron Taylor Johnson, Calvin Klein campaign 2023
Image Credit: Mert & Marcus/Calvin Klein/MEGA Aaron Taylor Johnson for the spring 2023 Calvin Klein ad campaign.
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Kaia Geber, Calvin Klein 2021
Image Credit: courtesy shot. Kaia Gerber featured in an ad image for Heron Preston for Calvin Klein in 2021.
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Justin and Hailey Bieber, Calvin Klein campaign 2019
Image Credit: Glen Luchford Courtesy of Calvin Klein Justin and Hailey Bieber for Calvin Klein in 2019.
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Megan Thee Stallion, Calvin Klein campaign 2021
Image Credit: courtesy shot. Megan Thee Stallion is featured in Calvin Klein’s spring campaign in 2021.
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James Rodriguez, Calvin Klein campaign 2016
Image Credit: Courtesy Photo James Rodriguez for Calvin Klein’s fall 2016 global ad campaign.
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Cameron Dallas, Calvin Klein campaign 2016
Image Credit: Courtesy Cameron Dallas featured in an ad for the Calvin Klein Jeans capsule collection in 2016.
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Cameron Dallas, Calvin Klein campaign 2016
Image Credit: Courtesy Cameron Dallas featured in an ad for the Calvin Klein Jeans capsule collection in 2016.
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Justin Bieber, Calvin Klein campaign 2016
Image Credit: Tyrone Lebon/Courtesy of Calvin Klein Justin Bieber featured in the spring 2016 Calvin Klein ad campaign, shot by Tyrone Lebon.
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Justin Bieber, Calvin Klein campaign 2016
Image Credit: Tyrone Lebon/Courtesy of Calvin Klein Justin Bieber featured in the spring 2016 Calvin Klein ad campaign, shot by Tyrone Lebon.
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Justin Bieber, Calvin Klein campaign 2016
Image Credit: Tyrone Lebon/Courtesy of Calvin Klein Justin Bieber featured in the spring 2016 Calvin Klein ad campaign, shot by Tyrone Lebon.
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Zoe Kravitz, Calvin Klein campaign 2016
Image Credit: Courtesy Photo Zoe Kravitz for Calvin Klein’s fall 2016 global ad campaign.
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Kendall Jenner, Calvin Klein campaign 2019
Image Credit: Courtesy Photo An image from Calvin Klein’s underwear campaign featuring Kendall Jenner in 2019.
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Shawn Mendes, Calvin Klein campaign 2019
Image Credit: Mario Sorrenti/Courtesy Photo Shawn Mendes in the #My Truth #My Calvin’s campaign in 2019.
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A$AP Rocky, Calvin Klein campaign 2019
Image Credit: Courtesy Photo An image from Calvin Klein’s Jeans campaign featuring A$AP Rocky in 2019.
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Shawn Mendes, Calvin Klein campaign 2019
Image Credit: Courtesy Photo An image from Calvin Klein’s 2019 underwear campaign featuring Shawn Mendes.
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Mark Wahlberg, Calvin Klein campaign 1992
Image Credit: Courtesy Photo Mark wahlberg, then known as Marky Mark, posed for Calvin Klein underwear in 1992.
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Brooke Shields, Calvin Klein campaign 1980
Image Credit: Courtesy Photo Brooke Shields raised eyebrows in Calvin Klein Jeans ads in 1980.