Antonela Roccuzzo, the wife of world-famous soccer player Lionel Messi, attended Tiffany & Co.’s Diamonds and Wonders Event in Mexico City on Wednesday, wearing a silver silk dress with a thigh-high slit from New York-based brand Ser.O.Ya with strappy, crystal-encrusted heeled sandals.
For jewelry, Roccuzzo adorned herself in Tiffany diamonds, including a statement necklace, earrings, a diamond ring and a diamond bracelet all from the brand’s Schlumberg collection.
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Ser.O.Ya is a contemporary label focused on catalyzing social change through philanthropic partnerships. In 2021, the brand launched exclusively on Fwrd. The emerging brand, founded by Ohad Seroya, offers gender-neutral clothing.
Tiffany’s Diamonds and Wanders events are part of the brand’s high jewelry acceleration plan. The jewelry brand launched the concept in March with an event in Park City, Utah. It has also hosted similar events in Shanghai and Sydney.
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“We basically took our blue boxes to the world,” Tiffany’s chief executive officer Anthony Ledru told WWD in March about the jeweler’s high jewelry acceleration plan. “In 2021 it was the first time Blue Book was international [in more than a decade]; it went to Shanghai, which was a big success. This year it will be back to New York City [at the company’s renovated Fifth Avenue store] — and it will be a traveling collection. The world has changed and it’s something we will continue to accelerate in the coming months.”
The Mexico City event was attended by other celebrities, including Jeff Goldblum, Diego Boneta, Alejandro Fernández, Bárbara López and Juan Pablo Zurita. Goldblum performed with the Mildred Snitzer Orchestra during the event.