Four South Korean design talents are gearing up to present their fall collections at men’s fashion week in London. The Korea Creative Content Agency, a government-sponsored organization, is staging the showcase, which runs Friday to Monday at 180 The Strand.
The presentation will feature apparel brands Me: Yoomi, Sewing Boundaries and Dozoh as well as custom footwear label Redmeteor Design.
Here is a rundown of the participants:
ME: YOOMI
Designer: Chu Yoomi
Age: 40
Education: Master of Fashion Design at Dongduk University
Background: Worked as a designer at Korean multibrand retailer Ecru, men’s brand Wozzeck and Hello Kitty
Sales points: Sells at a selection of stores in France, Israel, China and Korea
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Retail price points: $308 to $1,666
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Inspiration for fall: “My inspiration was images from the past that make our image for the future. A balance of restraint and freedom, the collection is a mix of urban lifestyle, comfortable, casual yet business-ready with chic minimal lines.”
Design philosophy: “My design attitude is that chic and comfortable should coexist.”
SEWING BOUNDARIES
Designer: Dongho Ha
Age: 33
Education: Studied fashion design at Daegu Keimyung College University
Background: Worked for Korean brands Gil Homme, DbyD and D.Gnak
Sales points: Multibrand stores in South Korea
Retail price points: $140 to $600
Inspiration for fall: “I am a dreamer.”
Design philosophy: “Sewing Boundaries literally means to connect differences and encapsulates our philosophy to connect the vague distinctions between various styles. Our mission is to become a genderless, unisex brand that links all types of consumers, young and old.”
DOZOH
Designer: Dongwook Jo
Age: 35
Education: Studied men’s wear at London College of Fashion, University of the Arts
Background: Worked with J.W Anderson
Sales points: Multibrand stores in China and South Korea
Retail price points: $236 to $670
Inspiration for fall: Military silhouettes
Design philosophy: “Don’t be bound by existing routines.”
REDMETEOR DESIGN
Designer: Seoksangho
Age: 38
Education: Masters of Fine Arts in industrial design from Chung-Ang University
Background: Worked as a designer at Hyundai
Sales points: Korean e-commerce sites and China Duty Free Shop
Average retail price point: $320
Inspiration for fall: “The pursuit of functionality and style together. The [fall] collection concept is a dress shoe [featuring] high-quality materials such as buckskin.”
Design philosophy: “Handmade shoes with equal attention to design and technology. Like buying a car you can customize your choices, color, heel height and trust the comfort technology.”